# Vibrant Retail Designs Frank Ocean's New Retail Store Boasts Bright Tones and Cartoon-Like Shapes By Francesca Mercurio | Published 2021-08-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/frank-ocean-1 References: [designboom](https://www.designboom.com/design/frank-ocean-homer-store-bowery-new-york-city-luxury-jewelry-collection-08-10-2021/) Musician Frank Ocean recently ventured into the jewelry business, and to house his new Homer collection, the artist has opened a [vibrant store in New York](https://www.trendhunter.com/trends/maison-dartiste). The retail store was designed in collaboration with New York-based architecture studio ANY. The space pays homage to the new products as well as their vivid packaging design. The interior is aluminum and urethane heavy - which is a blown-up version of the packaging used in the Homer collection. Vivid colors and cartoon-like shapes complete the space. The store displays the artist's [new line of jewelry](https://www.trendhunter.com/trends/swarovski-launches) made of recycled sterling silver, 18 karat gold, and lab-grown diamonds. The store also features two handbags designed in collaboration with fashion house [Prada](https://www.trendhunter.com/trends/homer). Unlike most retailers who favor a strong digital presence, Frank Ocean's pieces can be exclusively purchased in-store or over the phone. Image Credit: Luke Liberia Moore, [designboom](https://www.designboom.com/design/frank-ocean-homer-store-bowery-new-york-city-luxury-jewelry-collection-08-10-2021/) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Retail Designs:** The trend of using bold colors and unique shapes in retail design is on the rise, presenting innovation opportunities for architects and interior designers to create immersive shopping experiences. - **Celebrity-designed Stores:** The trend of musicians and other celebrities opening their own retail stores is increasing, offering opportunities for brands to collaborate with artists to create unique product lines and in-store experiences. - **Alternative Sales Channels:** The trend of selling exclusive products only in-store or over the phone presents opportunities for brands to experiment with different sales channels and create a sense of exclusivity and uniqueness. ### Where This Applies - **Architecture:** The use of unique materials and shapes in retail design presents opportunities for architects to collaborate with businesses to create immersive and innovative shopping experiences. - **Fashion and Jewelry:** The trend of celebrity-designed retail stores and exclusive product lines presents opportunities for fashion and jewelry brands to collaborate with musicians and other celebrities to create unique and memorable shopping experiences. - **Marketing and Advertising:** The trend of alternative sales channels presents opportunities for marketers and advertisers to experiment with different approaches to promoting and selling products, such as creating a sense of exclusivity and uniqueness. ## Related on Trend Hunter - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Vibrant Colorful Retail Spaces](https://www.trendhunter.com/trends/our-place-2.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md)