# Basketball Motif Casualwear Frank & Oak Worked with the NBA for Its Latest Collection By Amy Duong | Published 2018-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frank-oak1 References: [highsnobiety](https://www.highsnobiety.com/p/frank-and-oak-nba-collection-2018/) & [frankandoak](https://www.frankandoak.com/men/featured/nba?utm_source=linkshare&utm_medium=paid-affiliate&utm_campaign=TnL5HPStwNw&utm_content=10) Montreal-based fashion brand Frank & Oak continues its ongoing work alongside the NBA for its latest seasonal drop. Frank & Oak introduces stylish pieces for basketball fans who want to represent their favorite teams off the court. The first drop between the two labels surfaced back in December of 2016 and grabbed the attention of fans everywhere. The new collection is comprised of premium basic pieces such as button-up shorts and long-sleeve button-up shirts and t-shirts. Since the collaboration began, the two have been consistently creating pieces in more styles and incorporating more teams. The latest launch incorporates teams such as the Toronto Raptors, Cleveland Cavaliers and Golden State Warriors. The teams's logos and motifs are seen accenting seven new spring pieces for each team. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Nba-inspired Fashion:** Fashion brands can collaborate with sports leagues to develop stylish clothing pieces for sports fans who want to represent their favorite teams off the court. - **Athletic Casualwear:** There is an opportunity for fashion brands to create premium basic pieces that incorporate athletic motifs, such as button-up shorts and long-sleeve button-up shirts and t-shirts. - **Sports Team Merchandising:** Sports leagues can continue collaborating with fashion brands to expand their team merchandising opportunities and reaching a wider audience. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the popularity of sports leagues to create stylish clothing pieces for sports fans and extend their reach beyond traditional fashion customers. - **Sports Leagues:** Sports leagues can explore collaborations with fashion brands to expand their merchandising opportunities and tap into a wider audience. - **Sports Merchandising:** Fashion companies can collaborate with sports leagues to extend their product offerings and launch new revenue streams within sports merchandising market. ## Related on Trend Hunter - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Custom Apparel Sports Partnerships](https://www.trendhunter.com/trends/canada-basketball1.md) - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md) - [NBA-Themed Dog-Friendly Collections](https://www.trendhunter.com/trends/little-beast-and-nba.md) - [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md)