# Bavarian Poachers as Muses Frank Leder's Fall 2009 Campaign Highlights the Hunter By Marissa Brassfield | Published 2009-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frank-leder-fall-2009 References: [thefashionisto](http://thefashionisto.com/blog/2009/08/fall-2009-frank-leder-poachers/) & [frank-leder](http://www.frank-leder.com/) Vegetarians and animal rights activists probably won't like the theme of Frank Leder's [Fall 2009 collection](https://www.trendhunter.com/trends/siegelman-stable-1), which takes its inspiration from Bavarian poachers. With an ad campaign that features models from the band Moderat toting rifles, binoculars and [dead rabbits](https://www.trendhunter.com/trends/ducies-fw25-collection), the Frank Leder Fall 2009 lookbook is a bit on the grisly side. Leder is noted by the fashion community for his focus on the common man, however; last season, his collection focused on [factory workers](https://www.trendhunter.com/trends/brucolic). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Animal-inspired Fashion:** An opportunity to disrupt the fashion industry by creating unique and ethically-conscious designs inspired by animals. - **Controversial Advertising:** An opportunity to disrupt the marketing industry by using provocative and polarizing campaigns to generate buzz and awareness. - **Heritage-inspired Collections:** An opportunity to disrupt the fashion industry by incorporating traditional and cultural themes into contemporary designs. ### Where This Applies - **Fashion:** An opportunity for fashion brands to create collections that feature elements and inspiration from unconventional sources like Bavarian poachers. - **Marketing:** An opportunity for marketers to employ controversial and attention-grabbing advertising techniques like featuring models with rifles and dead animals. - **Design:** An opportunity for designers to embrace their heritage and create collections that pay homage to traditional industries like factory work and poaching. ## Related on Trend Hunter - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md)