# Graphic Art Jewelery Modern Art Accessories by Frank Gehry for Tiffany & Co. By Luisa Amanda Gomes | Published 2010-01-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/frank-gehry-for-tiffany References: [dexigner](http://www.dexigner.com/fashion/news-g5333.html) & [tiffany](http://www.tiffany.com/Shopping/Category.aspx?cid=288188&mcat=148206) Legendary and innovative architect Frank Gehry has created a remarkable jewelery line for jewelery magnates [Tiffany & Co.](https://www.trendhunter.com/trends/future-relics) Many of the unique characteristics of his designing abilities are skilfully applied to his jewelery line. There are seven distinctive jewelery collections which embody all aspects of Gehry’s flair for expression and art: Fish, Flux, Morph, Hearts, Orchid, Star, Torque and Tube. A lot of the designs can be considered *“really out there”*, but nonetheless the elegance is maintained, which Tiffany & Co. are famous for. Many facets in his jewelery line emphasize the abstract concepts, like the collapsed looking heart from his collection Hearts. Gehry’s Fish, Morph and Tube line are a play on colour and shape, which is must for any design devotee. In Gehry’s Torque and Star collection, we can see such inventive and bold designs in which the architect is notorious: fairly simple, yet very bold with his arrangement of the familiar and recognizable shapes. Furthermore, Gehry’s line extends into the home, which is a perfect modern and edgy addition to the home decor. Almost brash and phallic, [Gehry’s orchid-inspired vase](https://www.trendhunter.com/trends/organicinspired-jewelry) could just be that conversation starter that your home needs for parties and get-togethers. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Abstract Jewelry Designs:** There is an opportunity for designers to create abstract and bold jewelry designs that push the boundaries of traditional jewelry aesthetics. - **Architectural-inspired Jewelry:** Architects can explore the creation of jewelry lines that incorporate elements and concepts from their architectural designs. - **Home Decor Extension:** Jewelry designers can expand into the home decor industry by creating modern and edgy accessories that complement home interiors. ### Where This Applies - **Jewelry:** Innovative jewelry designers can tap into the growing demand for unique and expressive jewelry pieces that stand out in the market. - **Fashion:** Fashion brands and designers can collaborate with architects to create jewelry lines that merge fashion and architecture, appealing to a niche audience. - **Home Decor:** Home decor companies can explore partnerships with jewelry designers to develop unconventional and conversation-starting decor accessories. ## Related on Trend Hunter - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Reimagined Luxury Jewelry Collections](https://www.trendhunter.com/trends/bird-on-a-pearl.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Anniversary-Celebrating Luxe Jewelry Collections](https://www.trendhunter.com/trends/elsa-peretti.md) - [Jewelry-Inspired Furniture](https://www.trendhunter.com/trends/through-chrome-reflections.md) - [Extravagant Jewelry Collections](https://www.trendhunter.com/trends/shapes-of-extraleganza.md) - [Luxe-Jewelry Artful Holiday Cards](https://www.trendhunter.com/trends/tiffany-co-2.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md)