# Contrasting Cultural Constructions The Frank Gehry David Mirvish Towers Plan to Revitalize Toronto By Alexandra Serrano | Published 2012-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/frank-gehry-david-mirvish-towers References: [dezeen](http://www.dezeen.com/2012/10/01/frank-gehry-unveils-plans-for-torontos-entertainment-district/) & [foga](http://www.foga.com/) An ambitious move that will change Toronto’s landscape is perhaps the best way to describe the Frank Gehry David Mirvish Towers project. The three avant-garde residential buildings will be located in the center of Toronto’e entertainment district on King Street West, beside the Royal Alexandra Theater. Ambitious and avant-garde, the constructions will tower with heights of 80 to 85 meters. Though these residential buildings are impressive in their own right, they will also include a base that will house a contemporary art collection. The galleries that are part of this project will exhibit the private contemporary art collection of David and Audrey Mirvish that has been acquired over a period of 50 years. It is evident that the Frank Gehry David Mirvish Towers project will change Toronto’s skyline and and enrich the cultural scene of this Canadian city. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Art Buildings:** Opportunity for architects to design and build residential buildings with spaces dedicated to contemporary art exhibitions. - **Cultural Revitalization:** Opportunity for cities to revitalize their cultural scene by including contemporary art spaces in new infrastructure projects. - **Avant-garde Architecture:** Opportunity for architects to design and build ambitious, avant-garde structures that transform city skylines and cater to a growing interest in cultural experiences. ### Where This Applies - **Architecture:** Architects have the opportunity to design and build residential buildings that incorporate contemporary art spaces and contribute to the cultural revitalization of cities. - **Real Estate:** Real estate developers have the opportunity to invest in infrastructure projects that include contemporary art spaces as a way to enhance a city's cultural scene and attract potential buyers or renters. - **Art Curation:** Art curators have the opportunity to showcase privately owned contemporary art collections to a wider public audience by collaborating on infrastructure projects that feature dedicated exhibition spaces. ## Related on Trend Hunter - [Detroit Tower Redevelopments](https://www.trendhunter.com/trends/shop-architects-hudson.md) - [Feminine Silhouette Tall Buildings](https://www.trendhunter.com/trends/telus-sky-tower.md) - [Artfully Inspired Home Renovations](https://www.trendhunter.com/trends/north-drive-house.md) - [Art Deco-Tower Angular Extensions](https://www.trendhunter.com/trends/studio-libeskind.md) - [Energy Efficient Mall Redesigns](https://www.trendhunter.com/trends/skylight-galleria.md) - [Precisely Designed Toronto Homes](https://www.trendhunter.com/trends/baby-point.md) - [Torontonian Civic Architecture](https://www.trendhunter.com/trends/st-lawrence-market-north.md) - [Atrium Stacked Toronto Courthouses](https://www.trendhunter.com/trends/renzo-piano.md) - [Revamped Observation Levels](https://www.trendhunter.com/trends/cn-tower-renovation.md)