# Shimmering Body Scrubs Frank Body is Set to Launch a Scrub That's Said to Act as a Highlighter By Riley von Niessen | Published 2017-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frank-body References: [popsugar](https://www.popsugar.com/beauty/Frank-Body-Shimmer-Scrub-43439493) & [instagram](https://www.instagram.com/frank_bod/) [Frank](https://www.trendhunter.com/trends/niacinamide-body-scrub) Body is known for its invigorating scrubs that leave consumers feeling totally refreshed, and its strong social media presence -- which encourages more interactions and has enabled many of its products to go viral. It's most recent creation, the 'Shimmer Scrub' is its most photogenic yet, as it leaves consumers covered in [sparkles](https://www.trendhunter.com/trends/slam-dunk-glam-edition) while it [deeply exfoliates their skin](https://www.trendhunter.com/trends/firming-shea-sugar). The packaging itself is aesthetically pleasing as well, with the scrub coming in an iridescent pouch that features minimalist branding. To use the new Frank Body Shimmer Scrub, consumers just need to massage the product into their skin in circular motions, rinse it off, and then pat dry. Afterwards, their skin will be left glowing. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Glitter Skincare:** The trend of incorporating glitter into skincare products offers an opportunity for cosmetic companies to attract consumers who want sparkle and glow in their beauty routines. - **Social Media Marketing:** The success of Frank Body's viral products highlights the importance of utilizing social media platforms to create engagement and go viral, presenting an opportunity for businesses to increase brand awareness and attract more customers. - **Minimalist Packaging:** The rise of aesthetically pleasing and minimalist packaging designs creates an opportunity for cosmetics companies to differentiate themselves and attract consumers who value a sleek and minimalist aesthetic. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on the trend of incorporating glitter into skincare products, offering consumers a unique and glamorous beauty experience. - **Digital Marketing:** The digital marketing industry can benefit from the trend of utilizing social media platforms to create engagement and go viral, helping businesses increase brand visibility and reach a wider audience. - **Packaging:** The packaging industry can take advantage of the rise in demand for aesthetically pleasing and minimalist designs, offering innovative packaging solutions to cosmetics companies that want to differentiate themselves in the market. ## Related on Trend Hunter - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Dazzling Gemstone-Inspired Cosmetics](https://www.trendhunter.com/trends/tree-hut-gemstone-glow.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Coconut Oil Body Scrubs](https://www.trendhunter.com/trends/coconut-oil-body-scrub.md)