# Storage Facility-Inspired Fashion Capsules Francon's New Collection is Inspired by an Art Storage By Kalin Ned | Published 2022-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/francons-new-collection References: [dezeen](https://www.dezeen.com/2022/09/06/francon-edtions-amsterdam-fashion-week-mvrdv-depot-boijmans-van-beuningen/) & [francon-editions](https://www.francon-editions.com/) Dutch fashion brand Francon's new collection recently debuted to the public during Amsterdam Fashion Week. The launch event was held at the Depot Boijmans Van Beuningen in Rotterdam which is considered "the world's first publicly accessible art storage depot." The space is clad in mirrors and designed by respected Dutch architecture studio MVRDV. Francon is known to draw inspiration for its collections from architecture and locations. For fans of the brand, thus, it came as no surprise that Francon's new collection was very much inspired by the interior of the [art storage facility](https://www.trendhunter.com/trends/museuminspired-highfashion). From rhinestone dresses to chic suites in bright colors, the garments were elegant, sophisticated, and eye-catching. The art behind the transparent display cases in the storage facility also added to the ambiance of the fashion event. Image Credit: Peter Stigter. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 48% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Art-inspired Collections:** Opportunity for fashion brands to create collections inspired by art and architecture. - **Interactive Fashion Shows:** Opportunity for fashion events to incorporate unique locations that elevate the viewing experience. - **Mirror-clad Fashion:** Opportunity for fashion brands to incorporate mirror-like materials into clothing and accessories. ### Sectors Adopting This - **Fashion:** Fashion brands can draw inspiration from art and architecture to create unique collections and elevate the viewing experience of fashion shows. - **Art and Design:** Art storage facilities and other unique locations can be used as settings for fashion events, potentially creating new revenue streams for art and design institutions. - **Materials Science:** Fashion brands can collaborate with materials scientists to create innovative and unique garments using reflective and mirror-like materials. ## Related on Trend Hunter - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Industrial Heritage-Honoring Accessories](https://www.trendhunter.com/trends/shaker-system.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Office-Themed Metallic Installations](https://www.trendhunter.com/trends/frankie-shop.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md)