# Personality Revelation Prints Francois Robert Explores Pockets for his 'Content' Photo Series By Armida Ascano | Published 2010-09-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/francois-robert1 References: [weburbanist](http://weburbanist.com/2010/09/08/our-secret-selves-identities-in-pockets-and-purses/) & [francoisrobertphotography](http://francoisrobertphotography.com/#/francois/introduction) The Francois Robert 'Content' [photo project](https://www.trendhunter.com/trends/still-life-1) is undeniably thought-provoking. Having taken photos of a seemingly organized mess, Francois Robert actually collected the featured "junk" from people's pockets to depict their personalities within this series. According to Robert, this "junk" is reflective of a person's [secret identity](https://www.trendhunter.com/trends/fragments). For the purpose of this project, Francois Robert asked friends and strangers to empty their pockets so he could photograph the contents. **Implications** - Customers are no longer satisfied with designs that only feature an attractive aesthetic. Products which hold [deeper meanings](https://www.trendhunter.com/trends/dpartment) are appealing to consumers who look for more in their purchases. Companies could hone in on this desire for more significance in an item to attract more buyers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 67% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Meaningful Designs:** Designs that hold deeper meanings are appealing to consumers who look for more in their purchases, creating opportunities for companies to attract more buyers. - **Personality-based Marketing:** Exploring and highlighting individual personalities through marketing strategies can resonate with consumers and differentiate brands in the market. - **Psychological Consumer Insights:** Understanding the psychological aspects of consumer behavior can provide valuable insights for businesses to create more impactful products and marketing campaigns. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate meaningful designs and personalization to appeal to consumers seeking products with deeper significance. - **Marketing and Advertising:** Using personality-based marketing techniques can help marketers create compelling campaigns that connect with individual consumers on a personal level. - **Market Research:** Incorporating psychological consumer insights into market research strategies can provide businesses with valuable data to inform product development and branding decisions. ## Related on Trend Hunter - [Object Design-Explorative Apartments](https://www.trendhunter.com/trends/apartamento-secreto.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Pocket Storage-Equipped Workstations](https://www.trendhunter.com/trends/pocket-desk.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Mini Interactive Bags](https://www.trendhunter.com/trends/mini-fiodor.md) - [Storage Box-Transformed Furniture](https://www.trendhunter.com/trends/chunks-and-blocks.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)