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# Trippy Floatography
The Work of Franck Bohbot Will Have You Doing a Double Take

By Armida Ascano | Published 2010-12-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/franck-bohbot
References: [photodonuts](http://www.photodonuts.com/franck-bohbot) & [franckbohbot](http://www.franckbohbot.com/fr/accueil.html)

Franck Bohbot is an artist whose work spans from documentaries and illustration to architecture and photography. In this particularly peculiar series, Franck Bohbot shoots average people floating through their daily lives -- literally.

The subtlety of Franck Bohbot's levitating subjects is astounding, adding a trippy element to the series. The fact that each photograph features a floating person is not noticeable at first, but all you have to do is take a closer look in the gallery.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 72% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Levitation Art:** Disruptive innovation opportunities exist in developing new techniques and equipment to create levitation art.
- **Surreal Photography:** New photographic techniques and equipment could be developed to capture surreal images of everyday life.
- **Optical Illusion:** Developing new ways to create optical illusions, like levitation, could revolutionize the art world.

### Sectors Adopting This

- **Photography:** Incorporating levitation and optical illusions into photography could lead to a new wave of surreal art and attract new demographics.
- **Art:** The development of new techniques and equipment to capture surreal and levitating art could lead a new art movement and attract new collectors.
- **Technology:** The development of new optical illusion technology and equipment could be used in various industries, such as entertainment, advertising, and gaming.

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