# Creative Chromatic Typography Francisco Javier Sassano's Fonts are Colorful and Inventive By Allison Love | Published 2010-07-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/francisco-javier-sassano References: [behance.net](http://www.behance.net/gallery/Type-work/580244) & [pancodg.blogspot](http://www.pancodg.blogspot.com/) Francisco Javier Sassano's typography is quite impressive. The colorful and creative work shows an inventive take on traditional fonts by creating letters out of water droplets and cake. I love the playfulness of the fonts that Francisco Javier Sassano uses to create an entirely different approach to computer letters. I also love the green dollar sign made out of a water droplet -- the green leaf corresponds with the color of money -- making it more than just a colorful font letter. I'm loving everything about Sassano's take on traditional computerized fonts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 90% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Colorful Typography:** Exploring the use of vibrant colors in typography to create visually appealing and innovative designs. - **Inventive Fonts:** Developing new and imaginative approaches to traditional fonts by utilizing unconventional materials and techniques. - **Playful Typography:** Embracing a lighthearted and whimsical approach to typography by incorporating elements of fun and creativity. ### Who This Affects Most - **Graphic Design:** With a focus on vibrant colors and inventive fonts, the graphic design industry can push boundaries and develop unique typographic designs for various applications. - **Advertising:** Exploring playful typography can enable the advertising industry to create eye-catching campaigns that capture attention and leave a lasting impact on consumers. - **Event Planning:** Incorporating creative and colorful typography into event materials and decorations can enhance the overall aesthetic and atmosphere, providing a unique and memorable experience for attendees. ## Related on Trend Hunter - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Sculpturally Provocative Vases](https://www.trendhunter.com/trends/vibrant-sculptural-vase.md) - [Personalized Font-Finding Algorithms](https://www.trendhunter.com/trends/font-vibes.md)