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# Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse

By Amelia Roblin | Published 2011-08-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/francis-coppola-reserve-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/08/francis-coppola-reserve.html) & [portfolio.sfaustina](http://www.portfolio.sfaustina.com/#360060/Francis-Coppola-Reserve)

A high quality wine is a sort of work of art in itself, so appropriately, Francis Coppola Reserve packaging provides the liquor with a splendid sticker to complement its superior taste. The collection of specially made [fermented beverages](https://www.trendhunter.com/trends/the-prisoner-red-blend) becomes sensational souvenirs for vineyard visitors and wine club members.

Those who shop for vino based on the label are sure to be consumed quickly by the [vivid illustrations](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) by Dean Tavoularis. While they create [compelling contemporary caricatures](https://www.trendhunter.com/trends/dictador-game-changer) that infuse even more personality into the products, it's the subtle reference to modern artists like Henri Matisse of the Impressionist era that convey class and sophistication. Brightly colored sketched faces brand the bottles with an array of expressions, marking the glaring success of Francis Coppola Reserve packaging by Stephen Faustina.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 79% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Art-inspired Packaging:** Opportunity for using art-inspired packaging to enhance product identity and appeal in various industries.
- **Personalized Packaging for Souvenirs:** Opportunity for creating personalized packaging to turn products into souvenirs or gifts for visitors and club members in the wine and beverage industry.
- **Contemporary Caricatures in Branding:** Opportunity for using contemporary caricatures in branding to incorporate personality and appeal in various industries.

### Sectors Adopting This

- **Wine and Beverage:** Opportunity for using personalized and art-inspired packaging to create brand identity and appeal for wine and beverage products.
- **Gift and Souvenir:** Opportunity for creating personalized and memorable packaging to turn products into memorable gifts and souvenirs for visitors and club members in various industries.
- **Design and Advertising:** Opportunity for incorporating contemporary caricatures and art-inspired designs in packaging and advertising to create brand identity and appeal in various industries.

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