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# Opulent Monochromatic Campaigns
Francesco Scognamiglio Fall 2013 Exudes Effortless Luxury

By Ariel Weber | Published 2013-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/francesco-scognamiglio-fall-2013
References: [fashion-style.becomegorgeous](http://www.fashion-style.becomegorgeous.com/fashion_news/francesco_scognamiglio_fall_2013_collection_milan_fashion_week-9779.html) & [francescoscognamiglio.it](http://www.francescoscognamiglio.it/)

The Francesco Scognamiglio Fall 2013 Collection expresses a feminine attitude and elegance that is incomparable.

The collection, which was unveiled at the Milan Fashion show, is primarily made up of [well-tailored monochromatic pieces](https://www.trendhunter.com/trends/jiyongkim-fw25) tailored to the most stylish and sophisticated of women. The world-renowned designer decided to add just the right amount of [fur and frill embellishments](https://www.trendhunter.com/trends/szane-fall-2025) to his pieces. Though most of the garments were made in black and white hues, the beautiful floor-length dress made in a mint green was a refreshing surprise as was the snake print print noted on a few of its tops, pants and dresses. The collection also maintains the popular [midriff baring theme](https://www.trendhunter.com/trends/selkies-the-libertine-collection), but done in a much classier direction as several of the pieces only show a sliver of flesh.

Though it may not be available for a few months, the Francesco Scognamiglio Fall 2013 collection is already a guaranteed winner.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 67% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Monochromatic Fashion:** Exploring the use of well-tailored monochromatic pieces, opportunities for disruptive innovation lie in creating sustainable and eco-friendly fabrics for luxury fashion brands.
- **Fur and Frill Embellishments:** Incorporating fur and frill embellishments into fashion design opens up opportunities for disruptive innovation in cruelty-free alternatives and more affordable options.
- **Classy Midriff-baring Fashion:** Developing elegant and sophisticated designs that incorporate the midriff-baring trend presents opportunities for disruptive innovation in creating comfortable yet stylish garments for women.

### Where This Applies

- **Luxury Fashion:** The luxury fashion industry can explore new materials and sustainable practices to create innovative and eco-friendly monochromatic designs.
- **Fur and Frill Manufacturing:** The fur and frill manufacturing industry can tap into alternative materials and techniques to produce cruelty-free and cost-effective embellishments for fashion brands.
- **Fashion Retail:** Fashion retailers can capitalize on the midriff-baring trend by offering stylish and classy options that appeal to a wide range of customers.

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