# Love-Filled Road Safety Ads This Campaign for France Road Safety Uses Love Instead of Fear By Ell Smith | Published 2021-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/france-road-safety References: [adweek](https://www.adweek.com/creativity/road-safety-ads-joy-life-not-fear-careful-driving/) & [ddb](https://www.ddb.com/) This campaign for [France Road Safety](https://www.trendhunter.com/trends/2025-ballon-dor) is taking a slightly different approach to advertising, using love instead of fear to remind consumers why they need to be careful. Ads surrounding the importance of practicing safe driving typically feature high-stress, high-risk scenarios and outcomes. These ads deviate from that formula, presenting the viewer with [images of love and family](https://www.trendhunter.com/trends/cesar-love-like-crazy). Instead of using fear to coax people into remembering [road safety](https://www.trendhunter.com/trends/captain-of-the-night-campaign), the ads illustrate what's waiting at home and what makes life worth living. The scenes are simple but relatable, highlighting the beauty in every day moments. In one image, a couple embrace as yellow text reads "Life is more delightful than that last drink for the road." Image Credit: French Road Safety / DDB France ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Positive Reinforcement Road Safety Ads:** A trend of using positive messaging and love instead of fear in road safety campaigns to promote safer driving. - **Family-centric Advertising:** A trend of campaigns that feature family and personal relationships in advertising. - **Everyday Moments in Advertising:** A trend of using relatable, everyday moments in advertising to evoke emotion and connection with audiences. ### Industries Being Reshaped - **Automotive Industry:** Automakers could incorporate more positive messaging about the joys of driving safely for families, emphasizing safety features and promoting responsible driving. - **Insurance Industry:** Insurers could invest in road safety campaigns that use positive messaging and relatable family moments as a way to encourage safer driving and prevent accidents. - **Advertising Industry:** Advertising agencies could shift away from fear-based advertising tactics in road safety campaigns and instead focus on using relatable, emotional messaging to connect with audiences and inspire safer behavior. ## Related on Trend Hunter - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md)