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# Recycled Tire Skateboards
The 'Frammento' Skateboards by Paolo Gentile Have an Eco Aesthetic

By Michael Hemsworth | Published 2019-10-21 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/frammento-skateboards
References: [yankodesign](https://www.yankodesign.com/2019/10/21/made-from-old-tires-this-skateboard-is-the-sustainability-boost-the-sports-tech-industry-needs/)

The 'Frammento' skateboards have been designed by Paolo Gentile as a series of sports gear that puts a focus on [sustainability and premium aesthetics](https://www.trendhunter.com/trends/fyrn-studio-series) to offer an alternative to virgin material equipment.

The skateboards are achieved with [End-of-Life tires](https://www.trendhunter.com/trends/kathmandu-epiq-se) (ELTs), which are chopped into granules before being mixed with glue and press-molded into a skateboard shape. The final product is a perfect eco-friendly option for [skateboard riders](https://www.trendhunter.com/trends/aero-pro) as they have a naturally soft, durable and resilient profile that makes them ideal for riding in an array of environments.

The 'Frammento' skateboards were created by the recent graduate from the Nuova Accademia di Belle Arti in Milan with the help of Ecopneus and Casei Ecosystems who guided the designer with knowledge regarding ELTs.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 97% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Skateboards:** Creating skateboards from recycled tires offers a sustainable and eco-friendly alternative to traditional virgin material equipment.
- **Premium Aesthetics in Sports Gear:** The 'Frammento' skateboards prioritize both sustainability and premium aesthetics, catering to consumers looking for stylish and environmentally friendly options.
- **Upcycling End-of-life Tires:** The use of end-of-life tires as raw material in skateboard production showcases the trend of upcycling and finding innovative uses for waste materials.

### Who This Affects Most

- **Skateboarding Equipment:** Skateboarding equipment manufacturers have an opportunity to explore sustainable materials and design options, appealing to environmentally conscious consumers.
- **Recycling and Waste Management:** Companies in the recycling and waste management industry can capitalize on the growing trend of upcycling by developing processes and partnerships for transforming end-of-life tires into new products.
- **Sports Fashion and Lifestyle:** Fashion and lifestyle brands focused on the sports industry can explore ways to incorporate sustainability and premium aesthetics into their product offerings, targeting eco-conscious consumers.

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