# Family Planning Phone Commercials This Commercial for Sprint Promotes Framily Planning By Jennifer Paul | Published 2014-03-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/framily References: [mashable](http://mashable.com/2014/03/24/sprint-andrew-dice-clay/) & [sprint](http://www.sprint.com) A talking hamster takes over the father figure role in [Sprint's](https://www.trendhunter.com/trends/t-mobile-customer-initiative) new 'Framily Planning' commercial. The commercial is about Sprint's new family plan, which allows people to add non-family members to their plan as well. To help better understand what family planning means, Sprint has a family with a son who has a Southern accent, a French-speaking daughter and a hamster as a father. A rep from the ad agency explains that it also, "positions Sprint as a cultural leader that recognizes the changing social dynamics of American families today." The commercial is comical, and takes on a very pleasant approach to family or 'Framily Planning.' It is an interesting take on trying to discuss the topic of non-family members, but still creating a family feel, even with children with accents. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 71% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Non-family Member Phone Plans:** Disruptive innovation opportunity: Explore the concept of offering phone plans that allow people to add non-family members to their plan, appealing to the changing dynamics of modern families. - **Comedic Advertisements:** Disruptive innovation opportunity: Develop humorous commercials that take a lighthearted approach to discussing sensitive subjects, such as family planning. - **Cultural Recognition in Advertising:** Disruptive innovation opportunity: Position brands as cultural leaders that recognize and embrace the evolving social dynamics of today's families in their advertisements. ### Where This Applies - **Telecommunications:** Disruptive innovation opportunity: Telecommunications companies can seize the opportunity to offer flexible phone plans that cater to different types of relationships. - **Advertising:** Disruptive innovation opportunity: Advertisers can create comedic advertisements that engage consumers in a light-hearted manner while addressing more serious topics. - **Market Research and Consumer Insights:** Disruptive innovation opportunity: Market research firms can help brands uncover changing social dynamics and cultural shifts to inform their advertising strategies. ## Related on Trend Hunter - [Language-Learning Family Bundles](https://www.trendhunter.com/trends/adoption-center.md) - [Family Planning Hubs](https://www.trendhunter.com/trends/sweet-family.md) - [Familial Meal Kit Campaigns](https://www.trendhunter.com/trends/hellofresh-hello-dinner.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money.md) - [Mobile Plan Breakup Campaigns](https://www.trendhunter.com/trends/sky-mobile-pete-wicks.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md)