# Hollow Rectangular Seating Frame by Ola Giertz for Materia is Playfully Minimalist By Meghan Young | Published 2014-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/frame-by-ola-giertz References: [contemporist](http://www.contemporist.com/2014/06/16/frame-by-ola-giertz-for-materia/) & [olagiertz.se](http://www.olagiertz.se/) Frame by Ola Giertz, an industrial designer based in Helsingborg, Sweden, is a playfully modern seat. It takes on a rectangular shape that is hollow so that when a person sits in it, it looks as though they are being surrounded by a large scale contemporary picture frame. The designer writes, "The user becomes the object in the furniture." Its unusual form also allows people to sit on it in a variety of ways. Created for Swedish manufacturer Materia, Frame by Ola Giertz is made out of a molded wooden frame, which is covered with foam and fabric. These materials act as a sound absorber, creating a peaceful and quiet easy chair that is great for single and family homes. It can even be placed with other Frame chairs for a deeper aesthetic. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Playful Minimalism:** Disruptive innovation opportunity: Designing furniture that combines playfulness and minimalism for a unique and aesthetic appeal. - **Multi-functional Seating:** Disruptive innovation opportunity: Developing seating solutions that can be used in multiple ways, providing versatility and convenience to users. - **Hollow Design:** Disruptive innovation opportunity: Exploring the use of hollow structures in furniture design to create visually intriguing and immersive seating experiences. ### Sectors Adopting This - **Furniture Manufacturing:** Disruptive innovation opportunity: Incorporating innovative materials and designs to create visually striking and functional furniture pieces. - **Interior Design:** Disruptive innovation opportunity: Integrating playful and minimalist seating options into modern interior design for a unique and trendy aesthetic. - **Home Decor:** Disruptive innovation opportunity: Offering hollow seating options as decorative and functional elements for enhancing the ambiance of homes. ## Related on Trend Hunter - [Structurally Complex Chair Designs](https://www.trendhunter.com/trends/the-arch-chair.md) - [Geometric Flatpacked Wooden Armchairs](https://www.trendhunter.com/trends/sedia-tonda.md) - [Simplistically Shaped Geometric Chairs](https://www.trendhunter.com/trends/sitter-chair.md) - [Minimalist Steel-Frame Seating Collections](https://www.trendhunter.com/trends/steelframe-seating.md) - [Cubic Featherlight Seat Designs](https://www.trendhunter.com/trends/please-hold-up-chair.md) - [Wooden Framed Lounge Chairs](https://www.trendhunter.com/trends/paf-paf-chair.md) - [Minimalist Seating Collections](https://www.trendhunter.com/trends/after-series.md) - [Circular Modernist Chair Designs](https://www.trendhunter.com/trends/zerogravity-chair.md) - [Dual Sculpture Seating Designs](https://www.trendhunter.com/trends/immaterial-0001.md)