# DJ Group-Collab Tonal Homeware IKEA and Swedish House Mafia Update the Frakta Bag Design By Amy Duong | Published 2022-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frakta References: [highsnobiety](https://www.highsnobiety.com/p/ikea-swedish-house-mafia-frakta-bag/)  IKEA works in collaboration with Swedish House Mafia on a new collection together that highlights the iconic Frakta bag for the season. The two are strongly rooted in Scandanavian culture and this time around, the new range is inspired by music. The iconic blue bag by IKEA is now detailed entirely in black and can fit up to 100 vinyl records. In addition to this, the duo also delivers a carrier for cables, cords, and other accessories that are made to hold electronic music items. An additional notable is the crossbody bag that is made to hold a laptop and headphones for those that are on the go. It was unveiled in a press release that the rest of the capsule will feature 20 furniture designs. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Music-inspired Homeware:** Collaborations between music and home goods brands present opportunities to create new collections inspired by iconic designs and cultural roots. - **Crossover Accessories:** Combining bags and technology carriers into one presents opportunities for creating more all-in-one products for people on the go. - **Fashionable Product Reimagining:** Updating iconic designs to cater to a new audience presents opportunities to experiment with new materials, shapes and uses. ### Sectors Adopting This - **Furniture Design:** Collaborations between furniture and music brands offer opportunities for creating new designs and expanding product lines. - **Fashion Retail:** Creating accessories that cater to electronic devices presents opportunities for fashion retailers to expand product offerings. - **Vinyl and Record Storage:** Designing vinyl and record storage solutions for music enthusiasts as part of the home decor presents opportunities for new and customizable product designs. ## Related on Trend Hunter - [Collaboration Music Gear Products](https://www.trendhunter.com/trends/swedish-house-mafia-x-ikea-collection.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Decor-Themed Home Electronics](https://www.trendhunter.com/trends/ikea-x-teklan.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Transformed Carry-All Pillow Bags](https://www.trendhunter.com/trends/resten.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md)