# Bottle-Like Beverage Branding Frai Packaging Copies the Shape of Jars by Cardboard Construction By Amelia Roblin | Published 2012-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frai-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/12/frai-student-work.html) & [cappellodesigns](http://cappellodesigns.com/frai-package-design.html) You don't get exactly what you would have expected in Frai packaging, for the [line of beverages](https://www.trendhunter.com/trends/resealable-bottle) would be stored in bottle-like holders that have more in common with cartons. Student designer Cassandra Cappello wished to freshen up the presentation of common grocery store items like chocolate milk, milk and orange juice with a surprisingly creative image. This was achieved by playfully mimicking the silhouette of the iconic milk bottle with a [paper-based material](https://www.trendhunter.com/trends/paper-bottle-margarita). Forming a cylinder for the body of each container might have been possible, however, a deliberate decision was made to express strong geometries in the folds of the flat medium. Card tops match the [card cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack) and the bases of Frai packaging are rather clever as well. These take pinwheel patterns from the overlapping assembly of the unique vessels. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bottle-like Packaging:** Beverage brands can explore creative packaging designs that mimic the shape of iconic containers for a fresh and playful image. - **Cardboard Construction:** Incorporating paper-based material into product packaging design can create unique and eco-friendly solutions. - **Geometric Folds:** Folding flat medium in strong geometries can add visual appeal and differentiate packaging designs. ### Where This Applies - **Food and Beverage:** Food and beverage brands can consider using creative packaging designs for differentiating their products and brand image. - **Packaging:** Packaging companies and designers can explore eco-friendly and unique packaging designs using paper-based materials. - **Design:** Design companies and graphic designers can incorporate geometric folds and patterns into their packaging design portfolio for creating visually appealing products. ## Related on Trend Hunter - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Sustainable Cardboard Cartons](https://www.trendhunter.com/trends/yazoo-kids.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Playful Packaging-Inspired Vases](https://www.trendhunter.com/trends/strawberry-milk-vase.md) - [Large Format Flavored Milks](https://www.trendhunter.com/trends/mller-frijj-cartons.md)