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# Customized Voice-Activated Fresheners
Voice-Activated 'FragWrap' Lets You Choose Any Scent

By Nicole Ballantyne-Choo | Published 2013-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fragwrap
References: [mashable](http://mashable.com/2013/07/26/fragwrap-robot-air-freshener/)

A device called 'FragWrap' gives users a [customized air freshener experience](https://www.trendhunter.com/trends/deepscent-ai).

While [home and car fresheners](https://www.trendhunter.com/trends/winter-angel-car-air-freshener) do come in a variety of scents to ensure everyone can find one they like, this machine takes personalized customation to a whole new level. Created in Japan, 'FragWrap' is voice-activated. When you tell the device what you're in the mood for, for example your [favorite perfume](https://www.trendhunter.com/trends/bespoke-scent-builder), the device will then create the scent of your choice, and release a bunch of bubbles carrying the smell. Just as regular bubbles pop, these one will too; but instead of being gone forever, the scent is distributed around the room for a lasting aroma.

Although the design is a bit bulky, if you're a fan of air fresheners, the 'FragWrap' is perfect because you no longer have to continuously buy boxes of air fresheners.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Personalized Air Fresheners:** Companies can explore opportunities in creating personalized air fresheners that cater to individual preferences, using technology like voice-activated systems to enhance the experience.
- **Voice-activated Fragrance Devices:** Voice-activated fragrance devices like 'FragWrap' offer disruptive innovation opportunities for companies to create other voice-activated home appliances, such as coffee makers or lighting systems.
- **Customizable Home Appliances:** The 'FragWrap' demonstrates the potential for innovation in the field of customizable home appliances, opening up opportunities for other appliances that can be customized based on user preferences and settings.

### Industries Being Reshaped

- **Home Fragrance Industry:** The home fragrance industry can explore developing voice-activated systems for their products, creating more personalized and convenient air fresheners.
- **Consumer Electronics Industry:** The consumer electronics industry can explore opportunities to integrate voice-activated systems into various home appliances, such as air conditioners, heaters, and refrigerators.
- **Smart Home Industry:** The FragWrap highlights the potential for disruptive innovation in the smart home industry, and companies can explore developing personalized home automation systems that cater to individual preferences.

## Related on Trend Hunter

- [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md)
- [Planter-Like Air Fresheners](https://www.trendhunter.com/trends/air-freshener-with-motion-sensors.md)
- [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md)
- [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md)
- [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md)
- [Car Fragrance Vending Machines](https://www.trendhunter.com/trends/carfume-vending-machine.md)
- [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md)
- [Stackable Home Fragrances](https://www.trendhunter.com/trends/modular-room-fragrance.md)
- [Seasonally Adaptive Air Purifiers](https://www.trendhunter.com/trends/air-freshenerpurifier.md)