# Gentle Haircare Concentrates Everist's New Haircare Concentrates are Fragrance-Free By Georgia Wray Norsten | Published 2024-12-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fragrancefree References: [helloeverist](https://helloeverist.com/?12) & [helloeverist](https://helloeverist.com/collections/fragrance-free)  [Everist’s](https://www.trendhunter.com/trends/body-oil-spritz) fragrance-free haircare concentrates are redefining how we care for our hair, combining sustainability with unparalleled performance. [Developed by dermatologists](https://www.trendhunter.com/trends/dermatological-hair-systems), these shampoo and conditioner concentrates are packed with over 50% moisturizers, offering deep hydration and repair for even the most [sensitive scalps](https://www.trendhunter.com/trends/paul-mitchell-clear). The 'Shampoo Concentrate' transforms into a creamy lather, gently cleansing while strengthening and visibly repairing hair with patented bond-repair technology. Its aloe vera and glycerin-rich formula soothes dryness, smooths strands, and enhances shine -- next, the 'Conditioner Concentrate' doubles as a daily conditioner and deep-treatment mask. Infused with pumpkin seed oil and baobab oil, it fights damage, boosts elasticity, and leaves hair soft and silky. Packaged in 100% recyclable aluminum tins, these concentrates deliver 50+ washes per tin and boast a 77% smaller carbon footprint compared to traditional haircare. Whether tackling dryness or embracing a greener routine, Everist is the ultimate choice for conscious beauty enthusiasts. Image Credit: Everist ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 46% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Fragrance-free Haircare:** Fragrance-free haircare products are emerging as inclusive solutions catering to people with sensitivities and allergies. - **Eco-friendly Packaging:** Sustainable packaging in personal care products, such as 100% recyclable aluminum tins, significantly reduces the carbon footprint. - **Concentrated Formulas:** Haircare concentrates provide efficient and long-lasting results, offering consumers more washes and less product waste. ### Sectors Adopting This - **Personal Care Products:** The personal care industry is increasingly adopting dermatologist-developed formulations that combine efficacy with gentleness. - **Sustainable Beauty:** The sustainable beauty industry thrives on innovations like reduced carbon footprint and recyclable packaging materials. - **Health and Wellness:** Health and wellness sectors are focusing on hypoallergenic and skin-friendly products to cater to sensitive users. ## Related on Trend Hunter - [Gentle Vegan Hair Treatments](https://www.trendhunter.com/trends/bond-repair-concentrate.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [High-Performance Everyday Haircare](https://www.trendhunter.com/trends/epres-shampoo-and-conditioner.md) - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Comprehensive Modern Haircare Lines](https://www.trendhunter.com/trends/kenra-professional.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md)