# Perfumed Art Exhibitions Zoe Paul Created Fragranced Art For Diptyque's 60th Anniversary Show By Elena Rahman | Published 2021-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragranced-art References: [wallpaper](https://www.wallpaper.com/beauty-grooming/zoe-paul-diptyque-exhibition?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Wallpaperfeed+%28Wallpaper%29) & [diptyqueparis](https://www.diptyqueparis.com/en_uk/) French perfumery [Maison Diptyque](https://www.trendhunter.com/trends/maison-margiela-fragrance) commissioned Zoe Paul to create [fragranced art](https://www.trendhunter.com/trends/stories-of-a-miss) for the brand's 60th-anniversary exhibition. Now open in Paris with [pop-ups worldwide](https://www.trendhunter.com/trends/ai-focused-fragrance) to follow, the show features original works by eight other artists, five of which created editioned objects fragranced by the perfumery. Each artist draws inspiration from locations around the world: Paul draws hers from Greece; Joel Andrianomearisoa from France; Rabih Kayrouz from Lebanon; Johan Creton from Italy; Hiroshi Sugimoto from Japan. Paul's inspiration, in particular, came from the inside of Chiron's cave in Greece. The result is an image of a single hand, held together by a hand-pressed gold tin frame. The artist explains its correlation to Diptyque's Milies fragrance: "I was thinking about these hands crawling their way out of the earth because the perfume smelled kind of soily and earthy." Image Credit: Zoe Paul / Diptyque ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fragranced Art:** The trend of incorporating fragrance into art is growing, creating opportunities for artists to explore multisensory experiences that engage the sense of smell as well as sight. - **Location-inspired Art:** Artists drawing inspiration from specific locations is becoming more popular, which opens up opportunities for collaborations with local businesses and industries in those locations. - **Pop-up Exhibitions:** The use of pop-up exhibitions is a growing trend, providing a way for brands to showcase their products in unique and unexpected spaces, creating opportunities for event planning and space usage. ### Industries Being Reshaped - **Art:** The intersection of fragrance and art exhibitions creates opportunities for artists, galleries and museums to create unique multisensory experiences for audiences. - **Perfume:** Perfume companies can collaborate with artists to create fragrance-inspired works that showcase their products in new and creative ways. - **Event Planning:** The trend of pop-up exhibitions creates opportunities for event planning companies to partner with brands and businesses to execute unique and engaging experiences in unexpected locations. ## Related on Trend Hunter - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Natural Material-Inspired Fragrances](https://www.trendhunter.com/trends/les-essences-de-diptyque.md) - [Avant-Garde Fragrance Experiences](https://www.trendhunter.com/trends/avantgarde-fragrance.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Luxury Fragrance-Inspired Exhibitions](https://www.trendhunter.com/trends/stories-of-a-miss.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md) - [Fragrance-Furniture Art Exhibition](https://www.trendhunter.com/trends/mission-aldebaran.md)