# Affordable Fragrance Subscriptions Purpl Lux Exposes Members to Trial-Sized Samples First By Laura McQuarrie | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-subscriptions References: [prnewswire](https://www.prnewswire.com/news-releases/scent-lovers-rejoice-experience-purpl-lux-a-monthly-subscription-for-lovers-of-all-things-fragrance-301148885.html) & [fragrancenet](https://www.fragrancenet.com/subscriptions) The way people sample cosmetics in stores is changing and to meet the need for new ways for consumers to discover products, Fragrance.com is introducing an affordable [fragrance subscription service](https://www.trendhunter.com/trends/fragella). Knowing that people often want to commit only to a [sample-sized version of a product](https://www.trendhunter.com/trends/heretic-parfum) before investing in a full-sized bottle—especially when it comes to personal fragrance—Purpl Lux was created to share [travel-sized fragrances](https://www.trendhunter.com/trends/uncrate-x-heretic-fragrance-discovery-set) with members. The fragrance service is designed to deliver scents directly to members' doorsteps, helping them build out an affordable collection and discover their signature scent for just $9.95 per month with an annual subscription. The genuine fragrances available through Purpl Lux are transferred to compact and convenient travel cases for ease of use on the go. Image Credit: FragranceNet.com ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 42% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Fragrance Subscriptions:** More subscription services that offer sample sizes of fragrances could appeal to consumers who want to try out scents before committing to full-size bottles. - **Direct-to-consumer Fragrance Services:** The rise of direct-to-consumer fragrance services could result in more people exploring new scents and purchasing fragrances online instead of in-store. - **Convenient Travel-sized Fragrances:** The popularity of travel-sized fragrances could inspire more companies to create compact and convenient options that cater to people on the go. ### Industries Being Reshaped - **Cosmetics:** Cosmetics companies could benefit from offering affordable fragrance subscription services that encourage people to explore new scents and build out their fragrance collections. - **Direct-to-consumer:** Direct-to-consumer fragrance services could disrupt the traditional retail industry and change the way people purchase fragrances. - **Travel:** Companies in the travel industry could benefit from offering convenient travel-sized fragrance options that appeal to people on the go. ## Related on Trend Hunter - [Fragrance Brand Discount Subscriptions](https://www.trendhunter.com/trends/mytfs-membership.md) - [Virtual Fragrance Workshops](https://www.trendhunter.com/trends/scentbird-academy.md) - [Affordable Natural Fragrance Sets](https://www.trendhunter.com/trends/dupe-perfumes.md) - [Family-Centric Scent Subscriptions](https://www.trendhunter.com/trends/aroma360-family-plan.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Portable Fragrance Samplers](https://www.trendhunter.com/trends/balenciaga-discovery-box.md) - [Luxury-Inspired Dupe Fragrances](https://www.trendhunter.com/trends/alt-fragrances.md) - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)