# Personal Fragrance Pop-Ups Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance By Laura McQuarrie | Published 2018-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-pop-up References: [vanityfair](https://www.vanityfair.com/style/2018/03/diptyque-pop-up-soho) & [diptyqueparis](https://www.diptyqueparis.com/) French perfumer and maker of scented luxury products [Diptyque](https://www.trendhunter.com/trends/candle-stores) recently opened its first-ever temporary retail store in the form of a [personal fragrance pop-up](https://www.trendhunter.com/trends/phlur-and-space-nk). The interactive store in [SoHo](https://www.trendhunter.com/trends/soho-ballet-flat) was launched to celebrate the legendary brand's 50th anniversary and help fans learn more about its rich history. Over the course of the next three months, those in New York City have the chance to explore the first scent ever created by Diptyque—L’Eau—in 1968. The pop-up space boasts wooden fixtures, stained glass accents and installations to take visitors on a journey from Greece and Vietnam to the Philippines with its Philosykos, Do Son, and Tam Dao scents. Those who visit will be invited to create a drawing that will be transformed into a personalized Diptyque scent. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail:** Opening temporary retail stores can create a sense of exclusivity and excitement for consumers. - **Interactive Store Experience:** Creating interactive spaces can engage customers on a deeper level and enhance brand loyalty. - **Personalized Fragrance:** Offering personalized scent creations can provide a unique and tailored experience for customers. ### Industries Being Reshaped - **Perfume:** The perfume industry can explore more interactive and personalized retail experiences to elevate their brand offerings. - **Luxury Retail:** Luxury brands can leverage pop-up stores to create buzz and foster a sense of exclusivity for their customers. - **Art & Design:** The art and design industry can collaborate with fragrance brands to create immersive and visually appealing retail experiences. ## Related on Trend Hunter - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Digitally Native Fragrance Stores](https://www.trendhunter.com/trends/dossier-flagship-boutique.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Garden Shed Pop-Ups](https://www.trendhunter.com/trends/maison-margiela-fragrance.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md)