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# Time-Released Fragrance Mists
InStyle's ActivEssence Features a Long-Lasting Slow-Release Formula

By Laura McQuarrie | Published 2017-02-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-mists
References: [instyleactivessence](http://www.instyleactivessence.com/) & [people](http://people.com/style/athleisure-beauty-makeup-for-your-next-sweat-session/eyeko)

When one thinks of a product with a timed-release, what might come to mind first is some sort of pharmaceutical pill that gives off a small dose of a drug at a time—but this is also the premise behind InStyle's ActivEssence Fragrance Mists. As the brand describes: "Our breakthrough technology provides 'Time Released' micro encapsulates extending the wear of the fragrance."

These [fragrant mists](https://www.trendhunter.com/trends/noyz-hair-body-mists) promise to provide an [all-day scent experience](https://www.trendhunter.com/trends/retrospect-by-merit) in four different aromas: Exotic Cherry blossom, French Vanilla Vavender, Tropical Coconut Coast and Moroccan Orchid & Amber. Beyond scent, these mists also [refresh the skin with essential oils](https://www.trendhunter.com/trends/sidia-body-mist), antioxidants, vitamins and minerals.

As well as popularizing all-day activewear, the athleisure movement has also inspired the creation of hard-working beauty products that add ease to a consumer's busy routine.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 39% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Timed-release Fragrance:** Developing fragrance products that have a slow-release formula, providing long-lasting scents throughout the day.
- **All-day Activewear:** Creating beauty products that are designed to complement the rise of athleisure, offering convenience and functionality for busy individuals.
- **Essential Oil Skincare:** Integrating essential oils, antioxidants, vitamins, and minerals into skincare products to provide both fragrance and skin-refreshing benefits.

### Industries Being Reshaped

- **Fragrance:** Exploring the development of timed-release fragrance formulas that offer a unique and long-lasting scent experience.
- **Athleisure:** Expanding the reach of the athleisure trend by integrating beauty products designed specifically for individuals leading active and busy lifestyles.
- **Skincare:** Incorporating essential oils, antioxidants, vitamins, and minerals into skincare products, taking advantage of the growing demand for natural and beneficial skincare solutions.

## Related on Trend Hunter

- [All-Around Fragrance Mists](https://www.trendhunter.com/trends/touchlands-power-essence.md)
- [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md)
- [Mood-Boosting Body Mists](https://www.trendhunter.com/trends/power-essence.md)
- [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md)
- [Take-Anywhere Fragrance Mists](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists.md)
- [Fine-Fragrance Body Mists](https://www.trendhunter.com/trends/nest-body-mists.md)
- [Biotech Fragrance Mists](https://www.trendhunter.com/trends/inde-wild-hair-and-body-fragrance-mists.md)
- [Feel-Good Fruity Body Mists](https://www.trendhunter.com/trends/juicy-bomb-body-mist.md)
- [80s-Style Body Mists](https://www.trendhunter.com/trends/body-mist-by-vacation.md)