# Kid-Friendly Fragrances Zara's Fragrance for Kids Boasts Playful Packaging That Rotates By Laura McQuarrie | Published 2017-05-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-for-kids References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/zara-kids-fragrance.html) & [zara](https://www.zara.com/) [ZARA KIDS](https://www.trendhunter.com/trends/zara-2) recently introduced a set of [fragrance for kids](https://www.trendhunter.com/trends/xoxo-daise) that's packaged in playful cardboard tubes. Two fragrances were designed for boys and girls between the ages of three and 14. In order to appeal to this target market, ZARA KIDS worked with the Lavernia & Cienfuegos creative agency on a packaging design that would catch the eyes of kids. The tubes feature the images of a bunny and a robot, both of which have cut-out eyes that reveal different patterns underneath when the topmost part of the tube is rotated. This [playful fragrance packaging](https://www.trendhunter.com/trends/yummiland-num-noms-body-scents) system for kids has the potential to serve as a toy itself, even when the scented product within is removed. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Kid-friendly Fragrance Packaging:** The playful packaging design for kids' fragrances can inspire the development of other child-centric packaging solutions. - **Interactive Packaging Design:** The rotating top of the fragrance tubes demonstrates the potential for interactive packaging that engages consumers in a unique way. - **Multifunctional Product Packaging:** The fragrance tubes that can be used as a toy present opportunities for creating multifunctional packaging for various products. ### Where This Applies - **Fragrance Industry:** Fragrance brands can leverage interactive packaging to create a more appealing and engaging experience for young consumers. - **Children's Product Industry:** The innovative fragrance packaging demonstrates the potential for creative and interactive packaging designs for children's products. - **Creative Agency Industry:** Creative agencies specializing in packaging design can capitalize on the demand for kid-friendly packaging solutions. ## Related on Trend Hunter - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Perfume-Crafting Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-fragrances.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Baby-Friendly Fashion House Fragrances](https://www.trendhunter.com/trends/dior-bonne-toile.md) - [Gen Alpha Fragrance Rollerballs](https://www.trendhunter.com/trends/cloud-mine-rollerball.md)