# Fragrance-Enhancing Primers Future Society's Primer Creates a Foundational Fragrance Layer By Laura McQuarrie | Published 2024-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-enhancing-primer References: [marieclaire](https://www.marieclaire.com/beauty/best-2024-perfumes/) & [wearefuturesociety](https://wearefuturesociety.com/products/optimal-habitat-fragrance-extending-primer)  Fragrance is best applied to moisturized skin for longevity and with this in mind, [Future Society](https://www.trendhunter.com/trends/future-society) dropped its Optimal Habitat Fragrance Enhancing Primer. Optimal Habitat significantly extends the wear time of your fragrance, up to 24 hours, and it does so with ingredients like arginine and citric acid, plus [skin-caring peptides and ceramides](https://www.trendhunter.com/trends/peptide-infused-fragrance). This [fragrance primer](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer) is for those who want to amplify scent experiences immediately, and for hours after application. Future Society is best known as the innovative fragrance company that revives the essence of extinct flowers with DNA sequencing and biotechnology, allowing modern-day consumers to experience scents that have been lost to time. This fragrance-enhancing primer is ready to be layered with unconventional scents from Future Society like Floating Forest, Solar Canopy and Grassland Opera. L ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 42% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Long-lasting Fragrance Solutions:** The development of products that significantly extend fragrance wear time introduces new possibilities for prolonged scent experiences. - **Biotechnological Scent Revival:** Leveraging DNA sequencing to resurrect scents from extinct flowers creates unique, heritage-rich fragrance options. - **Multi-functional Beauty Products:** Combining skin-care elements with fragrance enhancement responds to consumer demand for multifunctional beauty solutions. ### Where This Applies - **Fragrance:** The fragrance industry can innovate by incorporating advanced ingredients that amplify and extend scent longevity. - **Biotechnology:** Biotech advancements enable the recreation of historical and extinct scents, adding a novel angle to fragrance offerings. - **Beauty and Personal Care:** The beauty industry benefits from integrating fragrance enhancement into skincare routines, appealing to multifunctionality trends. ## Related on Trend Hunter - [Amplifying Perfume Primers](https://www.trendhunter.com/trends/scent-journer-perfume-primer.md) - [Floral Fragrance Primers](https://www.trendhunter.com/trends/gabrielle-chanel-fragrance-primer.md) - [Personalized Fragrance Enhancers](https://www.trendhunter.com/trends/layer-plus-by-skins.md) - [Layerable Fragrance Balms](https://www.trendhunter.com/trends/rare-beauty-fragrance-balms.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Concentrated All-Day Fragrances](https://www.trendhunter.com/trends/retrospect-by-merit.md)