# Customizable Fragrance Devices The 'Blow' Device Creates Personal Fragrances Using Big Data and AI By Michael Hemsworth | Published 2018-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-device References: [yankodesign](http://www.yankodesign.com/2018/05/29/your-very-own-personalized-fragrance/) The conceptual 'Blow' fragrance device has been designed as a piece of equipment for the modern consumer to utilize when looking to find the right scent for their personal style and preference without the need for mainstream options. Designed by Minki Kim for BYREDO, the device works by harnessing the power of Big Data and AI to create [customized fragrances for individual users](https://www.trendhunter.com/trends/ai-fragrance-formulator). The unit holds a series of five [fragrance capsules](https://www.trendhunter.com/trends/perfumery-methods) within and will create a unique mix to ensure that the person is always provided with a scent that is just for them. The conceptual 'Blow' fragrance device acknowledges the rising level of popularity when it comes to customization in the fashion industry as consumers seek to stand out from the crowd. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customizable Fragrances:** The rise of customizable fragrances presents an opportunity for companies to leverage Big Data and AI to create personalized scent experiences. - **Big Data and AI in Fragrance:** The use of Big Data and AI in fragrance creation allows for precise customization, giving consumers a unique fragrance tailored to their individual preferences. - **Personalization in Fashion:** The increasing demand for personalized fashion extends to fragrance, creating a space for innovative devices like the 'Blow' to offer customized scent solutions. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can leverage customizable fragrance devices to offer unique scent experiences and stay ahead of consumer demands. - **Consumer Electronics:** Consumer electronics companies can tap into the customizable fragrance trend by developing devices that use Big Data and AI to create personalized scent experiences. - **Fashion and Apparel:** Fashion brands can explore the use of personalized fragrance devices like the 'Blow' to enhance their offerings and provide a complete personalized style experience for consumers. ## Related on Trend Hunter - [Bespoke AI-Crafted Fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI-Powered Home Fragrances](https://www.trendhunter.com/trends/deepscent-ai.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md) - [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md)