# Fashionable Fragrance Collections H&M's "Wardrobe of Fragrances" Introduces 26 Scents By Laura McQuarrie | Published 2018-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-collection References: [premiumbeautynews](http://www.premiumbeautynews.com/en/h-m-boosts-fragrance-offering-with) & [about.hm](http://about.hm.com/en/media/news/general-news-2018/a-wardrobe-of-fragrances--h-m-launches-a-collection-of-25-scents.html) For the fall this year, H&M is introducing a 25-scent fragrance collection that it is calling a "wardrobe of fragrances," which is set to be available in all markets where [H&M Beauty](https://www.trendhunter.com/trends/hm-beauty-1) is sold. To organize the fragrance collection, H&M has divided the scents into three groups: Singles, Reveries and Essences. True to their name, the Singles will spotlight just a single note, such as vanilla, chocolate or yuzu. In contrast, the Reveries offer more complex scents in the form of [body mists](https://www.trendhunter.com/trends/collectable-body-mist) and delicate eau de parfums. Even more interesting and complex scents can be found in the form of the Essences, which will come in [eau de parfum and roll-on oil](https://www.trendhunter.com/trends/fragrance-forward-bodycare) products that are grounded with the scents of sandalwood, patchouli or rose. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Fragrance Collections:** There is an opportunity to create customizable fragrance collections that allow consumers to mix and match scents based on their preferences. - **Niche Fragrance Brands:** The rise of niche fragrance brands presents an opportunity for unique and specialized scents that cater to specific consumer tastes and preferences. - **Scent Layering:** Consumers can experiment with scent layering by combining different fragrances to create their own unique and customized scent profiles. ### Industries Being Reshaped - **Beauty and Cosmetics:** Beauty and cosmetics companies can explore the creation of personalized fragrance collections and promote scent layering techniques. - **Retail:** Retailers can partner with niche fragrance brands to offer unique and exclusive scents, attracting customers seeking more specialized fragrance options. - **Personal Care Products:** Personal care product manufacturers can incorporate fragrance layering concepts into their product lines, offering customers the ability to customize their scent experiences. ## Related on Trend Hunter - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [One-Note Fragrance Mists](https://www.trendhunter.com/trends/signature-scent-lab.md)