# Vibrant Fragrance-Inspired Bags Fragrance Brand Byredo Has Added Leather Bags to Its Collection By Ell Smith | Published 2017-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-brand-byredo References: [hypebae](https://hypebae.com/2017/11/byredo-accelerated-culture-bag-capsule-collection) & [byredo.eu](https://byredo.eu/leather/accelerated-culture) The cult fragrance brand [Byredo](https://www.trendhunter.com/trends/rizon) has added bags to its collection of beloved [lotions, candles and perfumes](https://www.trendhunter.com/trends/bright-crystal), just in time for the gift-giving season. The dynamic bags aim to encompass the brand's scents, through incorporating a design that's fast-paced and full of surprises, yet elegant and wearable. The [collection of leather-made handbags](https://www.trendhunter.com/trends/rimowa-groove) were inspired by drag racing and include an array of textures and shapes one wouldn't typically associate with high-end bag design. The bags come complete with a vibrant color palette of yellow and orange, that's complemented by more neutral colors, like black and brown lines. The bag was designed to appeal to both lovers of low-key streetwear and high fashion couture, as this bag can dress up or down any outfit. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Fragrance-inspired Bags:** Opportunity for fragrance brands to expand into the fashion accessory market by incorporating scents into bag designs. - **Dynamic Bag Design:** Chance for designers to create innovative bags with fast-paced and surprising elements while still maintaining elegance and wearability. - **High-end Streetwear Fusion:** Potential for brands to create versatile bags that can appeal to both lovers of low-key streetwear and high fashion couture. ### Who This Affects Most - **Fragrance:** Fragrance brands can explore new product categories by venturing into the fashion accessory market. - **Fashion:** Fashion designers can experiment with unique and dynamic bag designs that incorporate surprising elements. - **Retail:** Retailers can target both streetwear and high fashion consumers by offering bags that fuse elements of both styles. ## Related on Trend Hunter - [Candle Brand Clothing](https://www.trendhunter.com/trends/rizon.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Lavender-Inspired Luxury Bags](https://www.trendhunter.com/trends/lavender-collection.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Appreciative Perfume Collections](https://www.trendhunter.com/trends/de-los-santos.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md)