# Scan-to-Sniff Fragrance Billboards Rare Beauty's Activation with Shopify Shop Promote a New Scent By Laura McQuarrie | Published 2025-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fragrance-billboard References: [modernretail.co](https://www.modernretail.co/marketing/rare-beauty-partners-with-shopifys-shop-app-on-scratch-and-sniff-ooh-fragrance-campaign/)  Today's fragrance consumers are more likely to blind buy a scent online or head to a store for a sniff than rely on outdated magazine samples, and the campaign supporting [Rare Beauty's](https://www.trendhunter.com/trends/rare-beauty-and-sephora) new launch recognizes this and supports a next-gen fragrance billboard. Rare Beauty recently unveiled its warm, decadent Rare eau de parfum, and to help fans experience the new scent, [interactive out-of-home billboards](https://www.trendhunter.com/trends/feel-the-billboard) are running with scannable QR codes. By interacting with the ad, users can open [Shopify's](https://www.trendhunter.com/trends/glossier-and-shop) Shop app and request a mail-in rollerball sample of Rare eau de parfum. Supported by geogated capabilities, fans will need to verify that their location is within proximity of the billboard to qualify for a trial of the new celebrity fragrance. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 78% | Activity: 83% | Freshness: 46% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Fragrance billboards with scannable QR codes offer brands a transformative way to engage potential customers by blending physical and digital experiences. - **Geogated Promotions:** Location-based promotions using geogating enhance consumer interaction by targeting audiences with personalized offers that depend on proximity. - **App-integrated Marketing:** The integration of apps like Shopify's Shop into marketing campaigns presents innovative opportunities for streamlining product sampling and consumer engagement. ### Industries Being Reshaped - **Fragrance Technology:** The fragrance industry is tapping into digital and interactive technologies to redefine the consumer experience with perfumes and scents. - **Out-of-home Advertising:** Out-of-home advertising is evolving with digital innovations, enabling brands to deliver targeted, on-demand experiences through traditional billboards. - **Consumer Electronics:** Consumer electronics are increasingly incorporating interactive elements, driving new solutions for personalized and engaging customer interactions. ## Related on Trend Hunter - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Scent Spritz Billboards](https://www.trendhunter.com/trends/scentsational-summer.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Fragrance Scavenger Hunts](https://www.trendhunter.com/trends/peachy-scavenger-hunt.md) - [Visual Fragrance Discovery Experiences](https://www.trendhunter.com/trends/scent-scanner.md) - [Experiential fragrance](https://www.trendhunter.com/trends/Experiential-fragrance.md) - [AI-Powered Fragrance Discovery Experiences](https://www.trendhunter.com/trends/ai-powered-fragrance-discovery.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md)