# Stylishly Minimalist Coffee Containers Fragment Design and Starbucks Released This Exclusive Line By Ell Smith | Published 2020-07-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fragment-design-and-starbucks References: [hypebae](https://hypebae.com/2020/7/starbucks-japan-fragment-design-hiroshi-fujiwara-collaboration-tumblers-tees-tokyo-rayard-miyashita-park-store-release) & [fragment.jp](http://www.fragment.jp/) Consumers can now enjoy their morning coffee in style thanks to a collaboration between Starbucks and [Fragment Design](https://www.trendhunter.com/trends/stanley-x-frgmt-collection). Released exclusively in Japan, this all-black line of vessels and drinking containers is perfect for the stylish streetwear aficionado on the go. This incredibly stylish line features [bottles and tumblers](https://www.trendhunter.com/trends/farm-rio-starbucks) that are unlike anything the iconic coffee chain typically retails. The word 'MYST' is fond along the front of the bottle, representing Miyashita Park - the location of [Starbucks'](https://www.trendhunter.com/trends/tim-singleton) newest store. A lightning bolt and Starbucks logo also adorn the drink wear. Those looking to accessorize the look will be please to know the line is also retailing matching T-shirts available in both black and white colorways. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Drinkware:** Incorporate minimalist design in the production of drinkware to tap into the trend of simplistic aesthetic and functionality. - **Collaborative Products:** Promote collaboration among different brands to create innovative products and attract diverse markets. - **Streetwear-inspired Merchandise:** Create merchandise that combines streetwear fashion items and everyday functional objects to cater to the streetwear trend followers. ### Industries Being Reshaped - **Coffee and Beverage:** Incorporate minimalist design in the production of coffee mugs and tumblers to offer a stylish and functional product, and tap into the minimalist lifestyle market. - **Fashion and Apparel:** Partner with coffee chains or beverage companies to release collaborative fashion merchandise that appeal to both coffee enthusiasts and streetwear fans. - **Marketing and Collaborations:** Facilitate collaborative projects between different brands to create unique and eye-catching products that attract attention for either brand involved. ## Related on Trend Hunter - [Collaboration Street Style Drinkware](https://www.trendhunter.com/trends/stanley-x-frgmt-collection.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [QSR Cafe-Themed Luxe Bags](https://www.trendhunter.com/trends/porter-and-starbucks.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md)