# Social Mining-Focused Metaverses Fragma Launches Metaverse That Looks to Empower Content Creators By Niko Pajkovic | Published 2021-12-01 | Updated 2021-12-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fragma References: [finextra](https://www.finextra.com/pressarticle/90524/fragma-launches-blockchain-metaverse?utm_medium=rssfinextra&utm_source=finextrafeed) & [fragma.net](https://fragma.net/)  Fragma has officially launched its [blockchain metaverse](https://www.trendhunter.com/trends/alpha-season-4), which focuses on rewarding users with [digital tokens](https://www.trendhunter.com/trends/own-social-media-app) for participating in "social mining," which, according to the company, includes activities such as liking, commenting, and sharing. Using "social mining" the platform aims to empower [content creators to monetize](https://www.trendhunter.com/trends/meta-horizon-creator-fund) their activities by incorporating unique AR-enabled advertising into their platforms. In fact, a combination of AI and AR is key to the company's operations, acting as tools for streamlining online product placement. The company's AI technology allows advertisers to target relevant creators according to their "social mining" data, then provides them with the opportunity to implement interactive AR-based promotions with those creators. “Fragma is revolutionizing the metaverse for the new digital age,” says CEO Vadim Onishchenko. “Social Media users today are generating wealth for the platforms with the content they post regularly, when they could be generating wealth for themselves.” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Social Mining-based Metaverses:** The trend of incentivizing users with digital tokens for participating in social mining in order to empower content creators and enable unique AR-enabled advertising in metaverses presents an opportunity for disruption in the advertising industry. - **AI and AR Tools for Online Advertising:** The use of AI and AR technology in streamlining product placement and enabling interactive AR-based promotions in metaverses presents an opportunity for disruption in the digital advertising industry. - **Empowering Content Creators to Monetize Their Activities:** The trend of empowering content creators by allowing them to monetize their activities through social mining-based token rewards and unique AR-enabled advertising in metaverses presents an opportunity for disruption in the social media and content creation industries. ### Who This Affects Most - **Advertising:** The use of social mining-based token rewards and unique AR-enabled advertising in metaverses presents an opportunity for disruption in the advertising industry. - **Digital Marketing:** The use of AI and AR technology in streamlining product placement and enabling interactive AR-based promotions in metaverses presents an opportunity for disruption in the digital marketing industry. - **Social Media and Content Creation:** The trend of empowering content creators by allowing them to monetize their activities through social mining-based token rewards and unique AR-enabled advertising in metaverses presents an opportunity for disruption in the social media and content creation industries. ## Related on Trend Hunter - [Social Media Metaverse Projects](https://www.trendhunter.com/trends/the-facebook-metaverse.md) - [Metaverse Construction Companies](https://www.trendhunter.com/trends/landvault.md) - [Innovation-Focused Digital Metaverses](https://www.trendhunter.com/trends/forbes.md) - [AI Metaverse Platforms](https://www.trendhunter.com/trends/futureverse.md) - [Metaverse-as-a-Service Platforms](https://www.trendhunter.com/trends/metapolis.md) - [NFT-Integrated Metaverses](https://www.trendhunter.com/trends/phenom.md) - [Food-Focused Metaverse Platforms](https://www.trendhunter.com/trends/foodverse.md) - [Interactive NFT Gaming Platforms](https://www.trendhunter.com/trends/alethea-ai.md) - [Outdoor-Focused Metaverses](https://www.trendhunter.com/trends/outerverse.md)