# Reusable Protective Packaging Fragile by Mireia Gordi Vila Could Do Away with Styrofoam Peanuts By Meghan Young | Published 2014-06-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fragile-by-mireia-gordi-vila References: [psfk](http://www.psfk.com/2014/06/flexible-protective-packaging.html) & [linkedin](http://www.linkedin.com/in/mireiagordi) Many people are already aware that Styrofoam is harmful both to humans and the environment, yet it is still one of the go-to materials when it comes to shipments; enter Fragile by Mireia Gordi Vila, a [Royal College of Art](https://www.trendhunter.com/trends/watershore-habitat) graduate based in London, United Kingdom. It is a [reusable protective packaging system](https://www.trendhunter.com/trends/unfold-form) that is clever, creative and, of course, [eco-friendly](https://www.trendhunter.com/trends/compostable-packaging-concept). Fragile by Mireia Gordi Vila is made up of two packaging options. The first is essentially a case within a case, with the inner one boasting a metal framed membrane that creates a supportive skin cover around valuable goods such as collectibles and art pieces. The second is made for bottles and vases, which is also flexible to accommodate different shapes and sizes. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Protective Packaging:** The use of eco-friendly materials for protective packaging to reduce the negative impact on the environment. - **Reusable Packaging Systems:** Designing packaging systems that can be reused multiple times to reduce waste and costs. - **Innovative Protective Packaging Solutions:** Developing creative and effective packaging solutions to protect valuable goods during shipments. ### Sectors Adopting This - **E-commerce:** E-commerce companies can adopt eco-friendly and reusable protective packaging to reduce costs and promote sustainability. - **Art and Collectibles:** Art and collectibles businesses can benefit from using innovative and effective protective packaging to ensure safe and damage-free transport of valuable goods. - **Food and Beverage:** Food and beverage companies can adopt flexible and reusable packaging solutions for bottles and vases to reduce waste and promote sustainability. ## Related on Trend Hunter - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Eco-Friendly Styrofoam Furniture](https://www.trendhunter.com/trends/we.md) - [Recycled Thermal Packaging](https://www.trendhunter.com/trends/dufaylite.md) - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Recycled Paper Protective Wraps](https://www.trendhunter.com/trends/scotch-cushion-lock.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md)