# Toronto-Based Esports Events Rivalry Launches the FragFest Counter-Strike 2 LAN Event in Toronto By Kanesa D | Published 2023-12-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fragfest References: [esportsinsider](https://esportsinsider.com/2023/12/rivalry-fragfest-cs2-lan-toronto) & [rivalry](http://rivalry.com)  Rivalry, a popular esports betting company, has announced the new FragFest event, which is a dedicated Counter-Strike 2 local-area network (LAN) tournament hosted alongside Mohan 'Launders' Govindasamy. The event will take place in Toronto, Canada, with a prize pool of $2,500 CAD and 16 total teams competing. FragFrest is scheduled to broadcast in January 6, 2024, and hopes to "engage Toronto-based esports fans" as the first dedicated Counter-Strike event in the region. “Not only is Launders a one-of-a-kind personality in the industry, but he’s also personally aligned with our vision to create meaningful activations and entertainment for the local esports community in Toronto," said Britt Doll, [Rivalry Canada's](https://www.trendhunter.com/trends/rivalry) Marketing Director. “With Counter-Strike 2 coming into focus and its first major event coming up in a few months, we couldn’t have asked for a better partner and activation to kick off this next era of Counter-Strike esports.” Image Credit: Rivalry ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 22% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Local-area Network Tournaments:** The FragFest event in Toronto showcases the growing trend of local-area network tournaments in the esports industry. - **Dedicated Counter-strike Events:** FragFest aims to tap into the demand for dedicated Counter-Strike events and engage esports fans in the Toronto region. - **Partnerships with Influencers:** The collaboration with Mohan 'Launders' Govindasamy highlights the trend of partnerships with popular influencers to create meaningful activations in the esports community. ### Who This Affects Most - **Esports Betting:** Rivalry's FragFest event provides opportunities for the esports betting industry to capitalize on the growing interest in local-area network tournaments. - **Event Production:** The FragFest event in Toronto demonstrates the demand for event production services in the esports industry, particularly for dedicated Counter-Strike events. - **Esports Marketing:** The partnership between Rivalry and Mohan 'Launders' Govindasamy showcases the need for esports marketing agencies to create meaningful activations and entertainment for the esports community. ## Related on Trend Hunter - [Live Gaming Competitions](https://www.trendhunter.com/trends/fncs-invitational.md) - [Collaborative Platform-Backed Tournaments](https://www.trendhunter.com/trends/csgoempire.md) - [Esports Organizer Partnerships](https://www.trendhunter.com/trends/tradeitgg.md) - [Debut Competitive Esports Tournaments](https://www.trendhunter.com/trends/the-finals.md) - [FPS-Focused Esports Tournaments](https://www.trendhunter.com/trends/kinguin-legends.md) - [Community Tournament Series](https://www.trendhunter.com/trends/rival.md) - [Telecommunication Esports Series](https://www.trendhunter.com/trends/telus-esports-series-2.md) - [Collegiate Esports Lounges](https://www.trendhunter.com/trends/centennial-college.md) - [France-Based Esports Tournaments](https://www.trendhunter.com/trends/blast.md)