# Feminine Sophisticated Luxe Fragrances The House of Creed Launches the Vibrant Fragaria Fragrance By Amy Duong | Published 2024-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fragaria References: [creedfragrance](http://www.creedfragrance.com/)  [The House of Creed](https://www.trendhunter.com/trends/house-of-creed-tea) launches Fragaria, which is the [latest feminine fragrance](https://www.trendhunter.com/trends/u-beautys-proem) to join its impressive roster. Fragaria is vibrant and captures the energy of British summer with the prominent scent of [fresh strawberries](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant). Ahead of the global launch set for January 14th, 2025, Fragaria will be available for an exclusive pre-launch in London's Selfridges between December 5th and 11th and in Manchester from December 16th to 23rd. The pop-ups give fans a chance to experience and shop the fragrance along with personalized gift wrapping, and a complimentary champagne topped off with strawberries and cream. Fragaria's bright notes also include mandarin, pink pepper, and bergamot which complement the juicy strawberry and violet paired with a warm base of earthy cetiver and cedarwood scents. Image Credit: Creed ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 88% | Activity: 92% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Luxury Seasonal Fragrances:** The Fragaria fragrance introduces a niche appeal by capturing the essence of British summer, perfect for season-specific product lines. - **Experiential Retail Pop-ups:** Exclusive pre-launch events with personalized experiences in Selfridges and Manchester redefine how consumers interact with luxury products. - **Feminine Fresh Scent Profiles:** Bright notes like mandarin and pink pepper in Fragaria highlight the growing trend of fresh, invigorating scent combinations for women. ### Where This Applies - **Luxury Fragrance:** Introducing a vibrant new scent like Fragaria can stimulate the high-end market with unique, seasonally inspired fragrances. - **Retail and Pop-up Shops:** Hosting pre-launch events in exclusive locations enhances customer engagement and brand loyalty in the retail sector. - **Personalized Gifting:** Brands are elevating the shopping experience by offering bespoke services like personalized gift wrapping and complimentary treats. ## Related on Trend Hunter - [Decadent Strawberry Fragrances](https://www.trendhunter.com/trends/phlur-strawberry-letter.md) - [Layerable Strawberry Fragrances](https://www.trendhunter.com/trends/strawberry-fields.md) - [Indulgent Strawberry Fragrances](https://www.trendhunter.com/trends/fraise-fouette.md) - [Long-Lasting Radiant Fragrances](https://www.trendhunter.com/trends/santa-barbara-strawberry.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Luxury Fragrance Launches](https://www.trendhunter.com/trends/maison-francis-kurkdjians-kurky.md) - [Indulgent Afternoon Tea Experiences](https://www.trendhunter.com/trends/house-of-creed-tea.md) - [Spring Fragrance Lines](https://www.trendhunter.com/trends/gisadas-luxury-line.md) - [Romantic Gourmand Scents](https://www.trendhunter.com/trends/lovenotes-fragrance-line.md)