# Citrus-Forward Eau De Parfums Risala Boasts Two New Scents as Part of the Fragaby Collection By Kalin Ned | Published 2026-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fragaby-collection References: [risala.ae](https://risala.ae/collections/unisex-perfumes/products/fragaby-1-eau-de-parfum?_pos=1&_sid=3c377969a&_ss=r) & [risala.ae](https://risala.ae/products/fragaby-2-eau-de-parfum-copy?_pos=1&_sid=2c6be57d9&_ss=r)  [Risala](https://www.trendhunter.com/trends/kefi-latte) has introduced its new Fragaby collection, which consists of Fragaby 1 and Fragaby 2 Eau de Parfum, at the Tones of Beauty 2026 event. These scents are presented as a response to the evolving preferences of modern consumers who are influenced by digital culture and community dialogue. At its core, Risala's Fragaby collection offers two distinct interpretations of citrus-based perfumery. Fragaby 1 delivers a sharp, green, and aromatic experience through notes of lemon zest, basil, mint, and thyme, before transitioning into a heart of tea, rosemary, and lavender, and finally settling into a soft musk and leather base that provides understated depth. In contrast, Fragaby 2 takes a warmer and more radiant approach. The fragrance variant opens with juicy citrus and fruit accords, before unfolding into a floral bouquet, and concluding with a base of amber, musk, and earthy notes that create a smooth and versatile character suitable for both daily wear and social occasions. Image Credit: Risala ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 44% | Activity: 45% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Citrus-forward Perfumery:** Bright citrus compositions are expanding beyond freshness into aromatic, floral, and musky territories, creating space for modern signature scents with broader daily-wear appeal. - **Community-shaped Fragrance:** Digital dialogue and culturally attuned consumer feedback are influencing scent development, making participatory fragrance concepts more relevant to younger beauty audiences. - **Dual-mood Scent Collections:** Paired fragrance launches that contrast sharp green freshness with warm radiant depth reflect growing interest in versatile scent wardrobes for different occasions and identities. ### Who This Affects Most - **Fine Fragrance:** Niche and premium perfume houses are finding differentiation through expressive ingredient storytelling, especially when classic note families are reinterpreted for digitally influenced consumers. - **Beauty Retail:** Experiential fragrance merchandising is becoming more valuable as shoppers seek scent discovery formats that connect product notes with lifestyle, mood, and community relevance. - **Digital Beauty Communities:** Online beauty conversations are shaping product expectations in real time, giving community-centered platforms stronger influence over fragrance trends, launches, and consumer trust. ## Related on Trend Hunter - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Aroma-Driven Personal Care Collections](https://www.trendhunter.com/trends/chance-fragrance-line.md) - [Bold Raspberry-Infused Fragrances](https://www.trendhunter.com/trends/libre-berry-crush.md) - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md) - [Spiced Chai Fragrances](https://www.trendhunter.com/trends/prada-infusion-de-santal-chai.md) - [Captivating Latte-Inspired Frafrances](https://www.trendhunter.com/trends/kefi-latte.md) - [Refined Premium Luxe Fragrances](https://www.trendhunter.com/trends/blu-mediterraneo-la-riserva.md) - [Textile-Inspired Luxe Fragrance Lines](https://www.trendhunter.com/trends/collection-studio.md) - [Elevated Incognito-Inspired Fragrances](https://www.trendhunter.com/trends/alias-and-alias-ii.md)