# Delicatessen Donuts The Fractured Prune is the Luxury Handbag of Pastries By Robyn Currie | Published 2009-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fractured-prune References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/fractured_prune) & [fracturedprune](http://www.fracturedprune.com/index.php) I don’t know how I never discovered this before, but quite honestly, this is the greatest discovery after gold and penicillin. The Fractured Prune is an amazing company that specializes in donuts. Each donut can be created specifically for your tastes, and there is a ton of [different toppings and sauces](https://www.trendhunter.com/trends/summer-donut) to choose from (like [lemonade and french toast](https://www.trendhunter.com/trends/iced-strawberry-lemon-loaf)). Plus the Fractured Prune has a load of different [specialty donuts](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts) that you can pick up on your way to the office, or just to eat on your own. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Customizable Donuts:** The trend of creating unique and customized donut flavors according to the customer's preferences. - **Specialty Donuts:** The trend of offering a wide range of unique and specialized donut flavors to attract more customers. - **Luxurious Donuts:** The trend of positioning donuts as a luxury item by using high-quality ingredients and premium toppings. ### Where This Applies - **Food & Beverage:** The food and beverage industry can offer customized, specialty, and luxurious donuts to attract more customers and increase sales. - **Hospitality:** The hospitality industry can use customizable, specialty, and luxurious donuts as a unique offering to attract more customers and enhance customer experience. - **Retail:** The retail industry can offer customizable, specialty, and luxurious donuts as exclusive products to increase foot traffic and enhance customer loyalty. ## Related on Trend Hunter - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Delectable Flavored Doughnuts](https://www.trendhunter.com/trends/fan-favs.md) - [Creamy Croissant-Style Donuts](https://www.trendhunter.com/trends/strawberries-cream-croissantstyle-donuts.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Collaborative Chocolatier-Crafted Donuts](https://www.trendhunter.com/trends/misdo-meets-pierre-marcolini.md) - [Humorous Pothole-Inspired Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-pothole-doughnut.md)