# Flexible Partitioning Fridges The FR Refrigerator Can Be Reconstructed According to Your Stock By Amelia Roblin | Published 2014-10-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fr-refrigerator References: [yankodesign](http://www.yankodesign.com/2014/10/06/freeze-as-you-please/) & [yankodesign](http://www.yankodesign.com/2014/10/06/freeze-as-you-please/) The idea behind the Flexible 'FR' Refrigerator is that the manufacturer should not decide your [frozen to chilled food ratio](https://www.trendhunter.com/trends/godrej). Instead of purchasing an appliance that holds a half of the amount of freezer goods compared to lightly cooled items, this concept would invite you to choose the size of the compartments yourself. A [partitioning system](https://www.trendhunter.com/trends/essentials-platter-design) would enable the consumer to arrange shelves freely within the FR Refrigerator. Most importantly, the placement of a divider between the cold and colder sections determines the functionality of the product. Slide it in wherever you like, making either the [freezer or the fridge larger](https://www.trendhunter.com/trends/xiaomi-mijia-refrigerator-pro). Linked doors will then form accordingly to enable access into either one chamber or the other. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Customizable Appliances:** The trend of customizable appliances presents disruptive innovation opportunities by allowing consumers to tailor products to their specific needs and preferences. - **Modular Design:** The trend of modular design offers disruptive innovation opportunities by allowing consumers to rearrange and customize the components of a product to better suit their needs. - **User-driven Configuration:** The trend of user-driven configuration provides disruptive innovation opportunities by allowing consumers to have control over the functionality and layout of a product. ### Who This Affects Most - **Appliances:** The appliance industry can explore disruptive innovation opportunities by developing customizable products that allow consumers to personalize the functionality and layout. - **Kitchen Equipment:** The kitchen equipment industry can tap into disruptive innovation opportunities by incorporating modular design principles that enable consumers to rearrange and customize their appliances. - **Home Appliances Retail:** The home appliances retail industry can capitalize on disruptive innovation opportunities by offering customizable and user-configurable products to cater to the unique needs and preferences of consumers. ## Related on Trend Hunter - [Compartmentalized Smart Refrigerators](https://www.trendhunter.com/trends/aura-refrigerator.md) - [Tri-Cooling Refrigerators](https://www.trendhunter.com/trends/triple-zone-refrigerator.md) - [Sleek Food Display Fridges](https://www.trendhunter.com/trends/kollect-smart.md) - [Portable Dual-Compartment Fridges](https://www.trendhunter.com/trends/portable-dualcompartment-fridges.md) - [Bespoke Multi-Section Refrigerators](https://www.trendhunter.com/trends/arte-mini-refrigerator.md) - [Wheel-Base Smart Refrigerators](https://www.trendhunter.com/trends/fridze.md) - [Customizable LED Panel Refrigerators](https://www.trendhunter.com/trends/lg-moodup.md) - [Compact Connected Drink Fridges](https://www.trendhunter.com/trends/rocco-super-smart-fridge.md) - [Suitcase-Style Mini Fridge](https://www.trendhunter.com/trends/smart-mini-fridge.md)