# Camouflage Publicity Ads Jaguar's F-Pace SUV Shows off its Extreme Weather Adaptability By Cadhla Gray | Published 2015-08-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fpace-suv References: [fubiz.net](http://www.fubiz.net/en/2015/08/07/jaguar-f-pace-camouflage/) & [autoweek](http://autoweek.com/article/frankfurt-motor-show/jaguar-f-pace-drops-more-camo-frankfurt-motor-show-debut) Leading up to the 2016 release of [Jaguar's](https://www.trendhunter.com/trends/copy-nothing-campaign) F-Pace SUV, the car's makers teamed up with Future Delux's design team to showcase its adaptive abilities in performing in extreme climates. For the [advertising design scheme](https://www.trendhunter.com/trends/audi-car-couture), stickers were plastered all over the body of the vehicle to "camouflage" it into such climates. These specially designed stickers allowed the vehicle to mimic the imagery of smoothly sliding over icy grounds or withstanding desert sandstorms. The inventive commercial features the SUV driving through snow banks in Northern Sweden and barreling over sand dunes in Dubai, exemplifying both ends of the temperature spectrum. The F-Pace SUV is currently being tested in both of these locations to ensure it will meet and exceed customer's expectations and life-styles world-wide. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Adaptive Vehicle Ads:** Car companies can innovate their advertising strategies by showcasing their vehicles’ adaptive abilities in extreme climates through the use of specially designed stickers. - **Climate-specific Vehicle Testing:** Designers can create vehicles specifically equipped to perform in extreme temperatures and test these cars in corresponding locations for optimal consumer satisfaction. - **Camouflage Marketing:** Camouflage stickers can be used to make a vehicle blend in with its surroundings, attracting attention and generating brand interest amongst consumers. ### Where This Applies - **Automotive:** The automotive industry can benefit from this innovative advertising tactic and place emphasis on adaptive abilities to appeal to consumer’s desire for extreme weather performance. - **Retail:** Companies can create products and marketing campaigns geared towards extreme weather and performance, capitalizing on consumer’s interest in high-performance and adapting products. - **Design:** Designers can venture into the field of automotive design, creating climate-specific vehicles that perform optimally in harsh environments and testing these designs to ensure customer satisfaction. ## Related on Trend Hunter - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Night-Themed SUV Upgrades](https://www.trendhunter.com/trends/urbanight.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)