# Hilariously Informative Ads The FPA 'Remember Wearing This?' Campaign Puts Condoms On Your Mind By Allison Love | Published 2010-08-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/fpa-remember-wearing-this References: [adsoftheworld](http://adsoftheworld.com/media/print/fpa_remember_wearing_this_4) & [fpa.org.uk](http://www.fpa.org.uk/Homepage) The FPA 'Remember Wearing This?' ads are hilariously informative. The campaign features various characters dressed in [clothing from the past](https://www.trendhunter.com/trends/neutrogena-remembers), with the slogan, 'Remember Wearing This?' plastered across the print ad. The idea is to get people to be aware and remember to [use condoms to protect themselves](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms) against STI's and/or unwanted pregnancies. The FPA 'Remember Wearing This?' campaign uses [laughter to make these ads memorable](https://www.trendhunter.com/trends/where-have-you-been) and more importantly, to get the message across. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Hilarious Ads:** Utilizing humor in advertising campaigns increases memorability and engagement. - **Informative Marketing:** Incorporating informative content in advertisements helps educate and raise awareness. - **Health and Safety Messaging:** Using advertising to promote health and safety measures encourages responsible behavior. ### Sectors Adopting This - **Advertising:** The advertising industry can adopt humor and informative elements to create engaging campaigns. - **Sexual Health:** The sexual health industry can use creative advertising to raise awareness and promote safe practices. - **Public Health:** The public health sector can utilize humorous and informative ads to educate and encourage healthy behaviors. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)