# Vegan Stevia-Sweetened Candies Fox’s Glacier Moments are Now HFSS-Compliant in the UK By Michael Hemsworth | Published 2022-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foxs-glacier References: [conveniencestore](https://www.conveniencestore.co.uk/products/foxs-glacier-reveals-hfss-compliant-sugar-free-sweets/670309.article) & [valeofoodsgroup](http://www.valeofoodsgroup.com)  [Fox’s](https://www.trendhunter.com/trends/foxs-chewy-mints) Glacier Moments candies have been given an overhaul by [Valeo Snackfoods](https://www.trendhunter.com/trends/barratt-soft-drinks) in the UK to make the products HFSS-compliant ahead of the legislative change. The candies are now sugar-free with a stevia-sweetened recipe that's also vegan-friendly and just eight-calories per serving. The candies come in two flavors including Strawberry and Banana Smoothie, and Lemon, Mint and Elderflower, which will both arrive into more than 2,500 Co-op starting on August 15 for £1.20 each. The packaging is also fully recyclable. Marketing Director at Valeo Snackfoods Russel Tanner commented on the changes to the Fox’s Glacier Moments candies saying, "These new [sugar free variants](https://www.trendhunter.com/trends/new-smartsweets-products) are a natural next step for Fox’s, which have longstanding heritage as a household favourite." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Candies:** Opportunity to develop new innovative products in the sugar-free candies market with the rising demand for HFSS-compliant products. - **Vegan-friendly Sweets:** Opportunity to introduce more vegan-friendly sweets to cater to the growing population of consumers who avoid animal products. - **Eco-friendly Packaging:** Opportunity to introduce more eco-friendly packaging options in the confectionery industry to reduce waste and appeal to environmentally conscious consumers. ### Sectors Adopting This - **Confectionery:** Opportunity for companies in the confectionery industry to innovate and reformulate their products to meet the HFSS-compliance standards and cater to the growing demand for healthy sweets. - **Health and Wellness:** Opportunity to tap into the growing health and wellness market by offering low-calorie and sugar-free candies, as well as vegan-friendly and eco-friendly options. - **Retail:** Opportunity for retailers to expand their product portfolio by adding HFSS-compliant, vegan-friendly, and eco-friendly confectionery products in their stores to cater to the changing consumer preferences. ## Related on Trend Hunter - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Health-Minded Sugar-Free Candy Ranges](https://www.trendhunter.com/trends/stockleys-sugarfree-candies.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [No-Added-Sugar Candy Drops](https://www.trendhunter.com/trends/vimto-zero-fruit-drops.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Refreshing Chewable Mint Candies](https://www.trendhunter.com/trends/foxs-chewy-mints.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Fizzy Vegan-Friendly Candies](https://www.trendhunter.com/trends/bebeto-candies.md)