# Creamy Matcha Chocolate Biscuits
Fox’s Chocolatey Matcha Indulgent Creams are Sweet and Umami

By Michael Hemsworth | Published 2026-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/foxs-chocolatey-matcha
References: [grocerytrader](https://grocerytrader.co.uk/foxs-chocolatey-taps-into-matcha-boom-with-the-launch-of-new-cream-biscuit/) & [fbc-uk](https://www.fbc-uk.com)

![Creamy Matcha Chocolate Biscuits](https://cdn.trendhunterstatic.com/thumbs/614/foxs-chocolatey-matcha.jpeg)

Fox’s Chocolatey Matcha Indulgent Creams have been announced by Fox's Burton's Companies (FBC) as a limited-edition treat that responds to the popularity of matcha.

The product features the signature composition of the treat with its shortcake biscuit base and chocolate coating, but sees the interior paired with a melty matcha green tea cream for a touch of umami flavor. The biscuits thus tap into the popularity of green tea from both a beverage and a food perspective as consumers gravitate towards its rich, umami flavor. The product is part of a wider, mainstream market embrace of viral food products as brands aim to tap into social media-driven demand amongst consumers.

Chief Sales and Trade Marketing Officer Jo Harwood spoke on the Fox’s Chocolatey Matcha Indulgent Creams saying, "With our track record of bringing viral flavour trends into the biscuit aisle, we’re confident Fox’s Chocolatey Matcha will drive incremental shoppers and category value, while giving retailers a compelling premium proposition. This will be one of our major launches for 2026 and we can’t wait to see the consumer response.”