# Refreshing Chewable Mint Candies Fox's Chewy Mints Offer an Alternative to Hard Candies and Gum By Michael Hemsworth | Published 2023-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/foxs-chewy-mints References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/foxs-targets-new-audience-with-chewy-mints-06-04-2023/) & [valeoconfectionery](https://valeoconfectionery.com/foxs)  The [Fox's](https://www.trendhunter.com/trends/foxs-glacier) Chewy Mints are being added to the brand's product portfolio to fill a gap in the category and provide consumers with a decidedly refreshing option to enjoy this springtime. The mints feature a soft, chewable format that comes individually wrapped for convenience and comes in 140-gram hanging bags priced at £1.19. The mints are a great alternative to [traditional gums and hard candies](https://www.trendhunter.com/trends/extra-refreshers-pmps) to provide consumers with an option to enjoy in different scenarios where these treats might not otherwise be desired. Marketing Director at [Vale Snackfoods](https://www.trendhunter.com/trends/barratt-fun-fantastic-range) Russell Tanner spoke on the Fox's Chewy Mints saying, "From on-the-go to sharing occasions, Chewy Mints are set to appeal to a wider demographic, including younger adults and families. And the launch will be supported by its “softer than a bear hug” positioning to consumers throughout 2023." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chewable Confections:** The trend of chewable confections offers an opportunity for companies to create innovative products that fill the gap between traditional candies and gums. - **Convenient Packaging:** The trend of convenient packaging presents an opportunity to create easy-to-carry and easy-to-portion products. - **Alternative Treats:** The trend of alternative treats offers an opportunity to create products that provide a unique experience, like chewy mints, for consumers who are looking for something new and different. ### Where This Applies - **Confectionery Industry:** The confectionery industry can take advantage of the trend of chewable confections to offer new products that cater to evolving tastes and preferences. - **Snack Food Industry:** The snack food industry can create innovative products that tap into the trend of convenient packaging to provide easy-to-eat and easy-to-carry snacks for on-the-go consumers. - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend of alternative treats to create unique products that cater to consumers looking for different options outside traditional snacks and candies. ## Related on Trend Hunter - [Fruity Chewable Mints](https://www.trendhunter.com/trends/chewy-tic-tacs.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Vegan Stevia-Sweetened Candies](https://www.trendhunter.com/trends/foxs-glacier.md) - [Sugar-Dusted Soft Chews](https://www.trendhunter.com/trends/chewits.md) - [Sharing-Focused Candy Products](https://www.trendhunter.com/trends/mentos-sharing-bags.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md) - [Dessert-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/crunch-creams.md) - [Berry-Flavored Sharing-Friendly Candies](https://www.trendhunter.com/trends/mentos-feeling-berry-good.md) - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md)