# Viral Video-Inspired Tees The What Does the Fox Say Shirt is Inspired by the Ylvis Song By Nicole Ballantyne-Choo | Published 2013-09-27 | Updated 2013-10-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fox-say-shirt References: [fancy](http://fancy.com/things/446050514866541081/What-Does-The-Fox-Say) & [lookhuman](http://www.lookhuman.com/design/29162-what-does-the-fox-say) This What Does the [Fox](https://www.trendhunter.com/trends/universal-basic-guys) Say shirt is perfect for people who’ve ever asked themselves that curious question. Even if you personally haven’t wondered that, the duo Ylvis has, and they created an entire song surrounding the daunting question. This [simple grey tee](https://www.trendhunter.com/trends/airknitx-tshirt) is anything but plain. The question “What Does the Fox Say?” is written in giant black letters and there are even orange fox ears printed on it. This hilarious tee will definitely grab people’s attention since the [fox song went viral](https://www.trendhunter.com/trends/uniqlo-x-babymonster). If you wear this shirt to a party, it’ll definitely be a conversation starter. However, if you don’t want the song getting stuck in your head you probably shouldn’t wear because it’ll be the hit song of the night. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Viral Video-inspired Tees:** Opportunity to create a line of t-shirts inspired by viral videos, capitalizing on the popularity of internet memes and trends. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for the fashion industry to incorporate viral video-inspired designs into their clothing lines. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Sneaker-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/panda-dunk-tshirts.md) - [Music Culture-Honoring Graphic Tees](https://www.trendhunter.com/trends/dance-tshirt.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md)