# Underwater Crime Advertising The Fox Crimes Channel Swims With the Fishes By Carly Foy | Published 2011-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fox-crimes References: [creativecriminals](http://creativecriminals.com/outdoor/fox-crime-scubs/) & [bungalow25](http://www.bungalow25.com/) Created by Bungalow 25 in Madrid, the Fox Crimes channel advertisement is sea-deep disturbing. The creative team came up with the idea of placing a dummy with “cement shoes” or, in this case, a painted box, in a popular diving area. This was guaranteed to get the hearts of deep-sea divers rushing. The dummy was covered in a black blanket, only allowing the silhouette to be seen. Chains engulfed the doll and made it extremely realistic. The Fox Crimes dummy was a great campaign idea by Bungalow 25, as the scare of murder and a faux crime scene grabbed the attention of the media and gave exposure for the channel. Bungalow 25’s execution was truly flawless and the crime scenes are surely memorable. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Advertising:** Advertising agencies can create underwater campaigns and events to grab attention and create memorable experiences for their target audience. - **Immersive Marketing:** Brands can create immersive marketing experiences that blur the lines between reality and fiction to captivate their audience. - **Shock Value Advertising:** Businesses can use shock value advertising to create buzz and generate media attention by pushing the boundaries of what is normally acceptable. ### Sectors Adopting This - **Advertising:** The advertising industry can utilize underwater environments to create memorable ad campaigns and tap into a new market of potential customers. - **Entertainment:** The entertainment industry can benefit from creating immersive experiences that blur the lines between fiction and reality to engage audiences and increase ticket sales. - **Tourism:** The tourism industry can create unique experiences for divers and adventurers by partnering with advertising agencies to create underwater events and campaigns. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Cosmetic Criminal Commercials](https://www.trendhunter.com/trends/elfs-cosmetic-criminals.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md)