# Affordable Clean Skincare 'Fourth Ray Beauty' Offers Clean, Cost-Effective Skincare Solutions By Laura McQuarrie | Published 2018-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fourth-ray-beauty References: [allure](https://www.allure.com/story/colourpop-skin-care-fourth-ray-beauty-launch) & [fourthraybeauty](https://fourthraybeauty.com/) ColorPop prides itself on offering wallet-friendly, cruelty-free cosmetics and Fourth Ray Beauty is emerging as its sister company to put a similar spin on skincare. Fourth Ray Beauty is being introduced as a provider of "[clean, wellness-inspired skincare](https://www.trendhunter.com/trends/practical-alchemy) created for the beauty enthusiast" that is [affordable for the average beauty consumer](https://www.trendhunter.com/trends/choose-a-price). Most of Fouth Ray Beauty's product collection is said to come in at under $15, with the only two exceptions being the Rose Quartz Roller skincare tool and the Come Clean Cleanser Duo, which retails for $22. The full product range includes cleansing cloths, headbands, various cleansers and a spot treatment, all of which are [cruelty-free, vegan](https://www.trendhunter.com/trends/vegan-skincare-products) and dermatologist-tested, as well as made without parabens and gluten for safe, well-suited solutions for all skin types. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Skincare:** The trend towards clean skincare products is on the rise, offering a disruptive opportunity for businesses to develop affordable, cruelty-free and vegan options. - **Affordable Skincare:** The demand for affordable skincare solutions is growing, presenting a disruptive innovation opportunity for companies to develop cost-effective products without compromising on quality. - **Wellness-inspired Beauty:** The wellness-inspired beauty trend is gaining popularity, creating a space for businesses to innovate by offering skincare products that promote overall well-being. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can tap into the clean skincare trend by introducing affordable and cruelty-free skincare lines, meeting the demands of conscious consumers. - **Health and Beauty:** The health and beauty industry can capitalize on the affordable skincare trend by developing cost-effective products that cater to a wide range of consumers. - **E-commerce:** The e-commerce industry can seize the opportunity presented by the wellness-inspired beauty trend by curating and selling skincare products that align with consumers' desire for holistic wellness. ## Related on Trend Hunter - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Accessible Superfood Beauty Brands](https://www.trendhunter.com/trends/goop-1.md) - [Functional Minimalist-Friendly Skincare](https://www.trendhunter.com/trends/refy.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Cost-Effective Skincare Initiatives](https://www.trendhunter.com/trends/choose-a-price.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Affordable Skincare Expansions](https://www.trendhunter.com/trends/bubble-skincare1.md)