# Ayurvedic Ghee Butters Fourth & Heart's Ghee Butter is a Healthy Source of Fat By Joey Haar | Published 2017-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fourth-heart References: [latimes](http://www.latimes.com/health/la-he-health-news-20161007-snap-story.html) & [fourthandheart](https://fourthandheart.com/product/original-ghee/) Fourth & Heart's ghee butter products provide consumers with all-natural ingredients sourced sustainable and ethical farms. The traditional South Asian butter is a healthy way for consumers to work important fats into their diets. For decades, the accepted logic of dieticians and medical professionals was to limit one's intake of fats as much as possible. However, recent research has shown that eating the right fats at the right portions is actually very beneficial. Ghee provides an easy and tasty way to work those fats into one's diet. Ghee is clarified butter that is a cooking staple in many South Asian cuisines. According to [Ayurvedic](https://www.trendhunter.com/trends/muscle-recovery-balm) principles, the butter is believed to have medicinal benefits. Fourth & Heart offers a plain, traditional ghee, as well as [several different flavors](https://www.trendhunter.com/trends/artisanal-butters). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Natural Fat:** The trend of incorporating all-natural fats into diets presents an opportunity for the development of innovative ghee butter products. - **Ayurvedic Wellness:** The growing interest in Ayurvedic principles opens up possibilities for disruptive innovations in the ghee butter industry by highlighting the medicinal benefits of ghee. - **Ethical Sourcing:** The increasing consumer demand for sustainably and ethically sourced ingredients creates an opportunity for ghee butter brands to differentiate themselves in the market. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can explore innovative uses of ghee butter to cater to the demand for natural fats and Ayurvedic wellness. - **Health & Wellness:** The health and wellness industry can leverage the medicinal benefits of ghee butter as a natural and Ayurvedic supplement. - **Ethical Agriculture:** The agricultural industry can capitalize on ethical farming practices to meet the increasing demand for sustainably sourced ingredients used in ghee butter production. ## Related on Trend Hunter - [Gourmet Clarified Butters](https://www.trendhunter.com/trends/clarified-butters.md) - [Mushroom-Infused Clarified Butters](https://www.trendhunter.com/trends/truffle-ghee.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [Ghee Cooking Classes](https://www.trendhunter.com/trends/sur-la-table-x-4th-heart.md) - [THC-Infused Clarified Butters](https://www.trendhunter.com/trends/infused-ghee-butter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Ghee-Based Healing Balms](https://www.trendhunter.com/trends/muscle-recovery-balm.md) - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [Cultured Probiotic-Rich Butters](https://www.trendhunter.com/trends/probiotic-kefir-butter.md)