# Social Media Shopping Badges Foursquare Partners With Safeway and Pepsi for Foursquare Rewards By Michael Hines | Published 2010-11-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/foursquare-rewards References: [fastcompany](http://www.fastcompany.com/1703807/exclusive-foursquare-partners-with-pepsi-unveils-linked-loyalty-rewards-accounts-facebook-pl) The recent announcement of Foursquare rewards might be the straw that breaks the camel's back -- I might start checking in every and anywhere I go. Shoppers with [Safeway](https://www.trendhunter.com/trends/albertsons-freshpass) loyalty accounts can link their accounts to Foursquare and earn [rewards and coupons](https://www.trendhunter.com/trends/digital-coupons-program) just by checking-in. The [Foursquare rewards program](https://www.trendhunter.com/trends/morrisons-1) is a lot deeper than just coupons for loyal shoppers, however. The program also tracks what you buy and rewards badges and coupons in kind. I firmly believe that Foursquare rewards has the potential to be a huge hit. Read more about it below and remember to check in next time you're at a Safeway store. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Loyalty Programs:** There is an opportunity for businesses to create mobile loyalty programs that reward customers for engaging with their brand on social media platforms like Foursquare. - **Location-based Marketing:** Foursquare's rewards program demonstrates an opportunity for businesses to leverage location-based marketing and target customers based on their physical presence in a store. - **Personalized Coupons and Rewards:** As Foursquare rewards program tracks what users buy, businesses can leverage personalized coupons and rewards to incentivize customers to visit their stores and make purchases. ### Where This Applies - **Retail Industry:** Foursquare rewards program offers opportunities for the retail industry to build loyalty programs and offer personalized rewards to customers. - **Consumer Packaged Goods Industry:** Foursquare rewards program provides opportunities for CPG companies to partner with retailers and offer incentives for customers to purchase their products. - **Mobile App Industry:** Foursquare rewards program could inspire other mobile apps to create loyalty programs that incentivize users to engage with their platforms. ## Related on Trend Hunter - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md) - [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md) - [Fresh Fast-Casual Rewards Programs](https://www.trendhunter.com/trends/sweetgreen-sg-rewards.md) - [Personalized Rewards Programs](https://www.trendhunter.com/trends/race-to-rewards.md) - [Chicken Restaurant Rewards Systems](https://www.trendhunter.com/trends/kfc-3.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Consolidated Rewards Apps](https://www.trendhunter.com/trends/consolidated-rewards-apps.md) - [Digital Loyalty Companions](https://www.trendhunter.com/trends/brew-perks.md) - [Brand-Specific Reward Programs](https://www.trendhunter.com/trends/good-rewards-loyalty-program.md)