# Social Media Partying Click to Get In Exclusively to the Foursquare New Year's Eve House Party By Summer Luu | Published 2010-12-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/foursquare-new-years-eve References: [mashable](http://mashable.com/2010/12/13/apartment-nye-party/) Get into the hottest social media party this year by checking in with the Foursquare New Year's Eve House Party. Hosted by Erin Sparling and Nicholas Hall, this exclusive party requires a Foursquare check-in to the location, and with an infusion of technology, the lock to the door opens automatically once you do. The Foursquare New Year's Eve House Party admission system is definitely one of the most creative usages to the [location-based app](https://www.trendhunter.com/trends/up-2-tonight). **Implications** - The rising popularity of [social media and online networking](https://www.trendhunter.com/trends/internet-social-caf) has created the desire for more technologically-infused items and services. Businesses that incorporate new advancements and networking features in their products will appeal to young consumers and buyers looking for cutting edge technology. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Technologically-infused Products:** Businesses that incorporate new advancements and networking features in their products will appeal to young consumers and buyers looking for cutting edge technology. - **Social Media Integration:** Technological advancements that integrate social media platforms into different aspects of life will be attractive to consumers seeking new ways to engage and connect. - **Location-based Applications:** Opportunities lie in creating innovative uses for location-based apps like Foursquare to enhance experiences and interactions. ### Where This Applies - **Technology:** Companies in the technology industry can capitalize on the demand for technologically-infused products and services. - **Event Planning:** Event planning companies can explore integrating social media platforms and location-based apps to create unique and interactive experiences for attendees. - **Hospitality:** The hospitality industry can leverage location-based applications to enhance guest experiences by offering personalized services and seamless check-ins. ## Related on Trend Hunter - [NYE Party Metaverses](https://www.trendhunter.com/trends/vnye.md) - [Event-Based Social Networking Applications](https://www.trendhunter.com/trends/plus-1.md) - [Event-Focused Smart Badges](https://www.trendhunter.com/trends/proxfinity-cue.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md) - [Offline Singles Events](https://www.trendhunter.com/trends/bumble-x-house-party.md) - [Innovative Activity-Finding Apps](https://www.trendhunter.com/trends/we-outside.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md)