# Superhero-Inspired Social Media Rebranding The New Foursquare Logo is Bold, Bright and Modern By Meghan Young | Published 2014-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foursquare-logo References: [fastcodesign](http://www.fastcodesign.com/3033455/fast-feed/foursquares-new-logo-is-a-superhero-symbol) & [foursquare](https://foursquare.com) It appears that this is a time for social media rebranding as the new Foursquare logo is released to the public. Hot on the heels of the controversial Airbnb redesign (it has already garnered many [spoofs](http://www.trendhunter.com/trends/airbnb-logo)), the Foursquare logo is much more appropriate, not to mention refreshing. The once childlike typography has been replaced with a bold and bright superhero-inspired symbol that will make the app even more enticing. Mixing that element with a classic map pin, the company released a statement about their new Foursquare logo, "We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision. It’s coming soon to a homescreen near you." Simple and effective, the rebranding is a home run. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Media Rebranding:** Disruptive innovation opportunity: Develop new branding strategies that reflect bold and refreshing concepts to attract users. - **Bold and Bright Design:** Disruptive innovation opportunity: Create eye-catching and vibrant visual elements to enhance the appeal of products or services. - **Superhero-inspired Symbols:** Disruptive innovation opportunity: Incorporate superhero themes into branding to evoke a sense of empowerment and adventure in users. ### Where This Applies - **Social Media:** Disruptive innovation opportunity: Introduce new social media platforms or features with bold and refreshing branding strategies. - **Graphic Design:** Disruptive innovation opportunity: Develop innovative design concepts that utilize bold and bright elements to captivate audiences. - **Marketing and Advertising:** Disruptive innovation opportunity: Create marketing campaigns that incorporate superhero themes to engage and excite target audiences. ## Related on Trend Hunter - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Reimagined Milkshake Mascots](https://www.trendhunter.com/trends/nesquick.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md)